Adams & Knight Expands Interactive Marketing Team
New Hire Makes Quick Impact with Girl Scouts Site
Avon, CT, March 03, 2011 --(PR.com)-- Adams & Knight, Inc., an integrated marketing communications agency, announces the addition of Chris Spada to its interactive team. Spada, a skilled interactive designer with extensive experience in social media, will help address clients’ increasing demand for cohesive strategies that extend across all communication platforms.
“Chris’ expertise in both application development and in high-level user interface design further expands our team’s capabilities,” states Jim Kieffer, VP of Interactive Strategy. “He has a keen ability to make sophisticated functionality easy to use.”
The Avon-based marketing agency has quickly taken advantage of Spada’s skills, applying his talent to the recently launched Cookies for Heroes website for the Girl Scouts of Connecticut. The user-friendly website promotes the donation of Girl Scout cookies to our troops and invites visitors to nominate military or civilian heroes to a virtual Wall of Heroes. Visitors can also post links to their heroes on Twitter and Facebook and send CookiEmail messages to troops at www.cookiesforheroes.com.
“The Cookies for Heroes campaign is a great example of the power of integrating public relations, social media and digital marketing to connect with your target audiences in a more meaningful way,” states Kieffer.
Spada recently completed his first marathon in October and plans to compete in a triathlon in the future. He studied at Pratt Institute in New York and received his Bachelor of Fine Arts in Visual Communications Design at the Hartford Art School.
About Adams & Knight
Adams & Knight is an integrated marketing communications firm founded in 1988 that provides strategic research, advertising, public relations and digital marketing services for a range of industries, including healthcare, financial services and technology. The agency can be reached at 860.676.2300 or at http://www.adamsknight.com
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“Chris’ expertise in both application development and in high-level user interface design further expands our team’s capabilities,” states Jim Kieffer, VP of Interactive Strategy. “He has a keen ability to make sophisticated functionality easy to use.”
The Avon-based marketing agency has quickly taken advantage of Spada’s skills, applying his talent to the recently launched Cookies for Heroes website for the Girl Scouts of Connecticut. The user-friendly website promotes the donation of Girl Scout cookies to our troops and invites visitors to nominate military or civilian heroes to a virtual Wall of Heroes. Visitors can also post links to their heroes on Twitter and Facebook and send CookiEmail messages to troops at www.cookiesforheroes.com.
“The Cookies for Heroes campaign is a great example of the power of integrating public relations, social media and digital marketing to connect with your target audiences in a more meaningful way,” states Kieffer.
Spada recently completed his first marathon in October and plans to compete in a triathlon in the future. He studied at Pratt Institute in New York and received his Bachelor of Fine Arts in Visual Communications Design at the Hartford Art School.
About Adams & Knight
Adams & Knight is an integrated marketing communications firm founded in 1988 that provides strategic research, advertising, public relations and digital marketing services for a range of industries, including healthcare, financial services and technology. The agency can be reached at 860.676.2300 or at http://www.adamsknight.com
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Adams & Knight, Inc.
Edgardo Rossetti
860.676.2300 x120
Edgardo Rossetti
860.676.2300 x120
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