Skylight Selects Johnson Gray to Prepare Hospitals for Healthcare Reform

Irvine, CA, March 04, 2011 --(PR.com)-- With healthcare reform looming on the horizon, Skylight Healthcare Systems sets new brand positioning in motion. After extensive review, Skylight Healthcare Systems chose Johnson Gray Advertising to develop and implement their new marketing strategy. Experienced in the medical industry, Johnson Gray welcomed the opportunity to offer in-depth strategic guidance on repositioning the brand as well as creative support to aid in the unveiling of new systems and products. The partnership was a welcomed addition to the agency’s growing roster of clients in healthcare.

Skylight Healthcare Systems specializes in interactive patient technology that offers their clients a way to improve patient experiences and better satisfaction scores that drive numerous financial benefits to hospitals. The first of its kind, this two-way digital communications platform transforms an existing hospital television into a customizable means of interactive communication, information and entertainment. Established in thousands of hospital beds nationwide, their technology impacts an estimated 2.9 million patient days each year.

“We’re very excited to be working with Skylight’s team,” explained President and Creative Director of Johnson Gray, Will Johnson. “They have a great system that enhances the patients’ experience through the continuum of care and improves hospital HCAHPS scores at the same time.”

Johnson Gray is a full-service advertising agency that offers branding, digital marketing and creative solutions. A leader in healthcare advertising among others, the agency’s current client base includes Toshiba America Medical Systems, St. Joseph Health System, Mission Hospital and more. Headquartered in Irvine, CA, Johnson Gray also currently operates in Boston, MA. For more information visit www.johnsongray.com/healthcare.

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