FulcrumTech President Mitch Lapides Presents the 5 Secrets to Successful Email-Marketing Campaigns at an Upcoming Greater Philadelphia Senior Executive Group Meeting
Doylestown, PA, March 07, 2011 --(PR.com)-- On March 9, 2011, Mitch Lapides – President of the email-marketing firm FulcrumTech, LLC – will deliver a presentation entitled “The 5 Secrets to Email-Marketing Success” at the Greater Philadelphia Senior Executive Group (GPSEG) Sales and Marketing Subgroup Meeting. Scheduled from 7:30 a.m. to 10:30 a.m., the meeting will be held at the Holiday Inn in Cherry Hill, NJ. Members and nonmembers are welcome to attend.
According to Lapides, Direct Marketing Association statistics show that email marketing delivered $43.62 for every dollar spent on it in 2009. “In looking for effective ways to grow their revenue,” Lapides observes, “companies are realizing now more than ever how important leveraging this marketing channel is.” He adds that email marketing was reported by 39.5% of Fortune 500 executives as the strongest performer among all advertising channels in a recent Datran Media survey.
In his presentation at the GPSEG meeting, Lapides will reveal the essential elements of a successful email-marketing program and critical email analytics. He will also discuss such topics as how to positively impact email-marketing profitability, drive open rates, and motivate people to take action.
For additional information and to register for the meeting, please visit the following website: https://www.gpseg.org/MeetingSignUp.aspx?id=4002.
About FulcrumTech, LLC
Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net.
###
According to Lapides, Direct Marketing Association statistics show that email marketing delivered $43.62 for every dollar spent on it in 2009. “In looking for effective ways to grow their revenue,” Lapides observes, “companies are realizing now more than ever how important leveraging this marketing channel is.” He adds that email marketing was reported by 39.5% of Fortune 500 executives as the strongest performer among all advertising channels in a recent Datran Media survey.
In his presentation at the GPSEG meeting, Lapides will reveal the essential elements of a successful email-marketing program and critical email analytics. He will also discuss such topics as how to positively impact email-marketing profitability, drive open rates, and motivate people to take action.
For additional information and to register for the meeting, please visit the following website: https://www.gpseg.org/MeetingSignUp.aspx?id=4002.
About FulcrumTech, LLC
Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net.
###
Contact
FulcrumTech
Mitchell Lapides
215-489-9336
www.fulcrumtech.net
Mitchell Lapides
215-489-9336
www.fulcrumtech.net
Contact
Categories