New Release Showcases Distinctive Leadership Style that Leads to Success; Book by Gary Chartrand, Released by Dog Ear Publishing
Sometimes going against conventional wisdom pays off. That’s certainly the case for Gary Chartrand, who transformed a company and an industry by becoming an “unreasonable leader.” This is the story of how he led a food brokerage firm from a regional operation to an international sales and marketing agency powerhouse employing more than 16,000 people in the United States and Canada. In a 12-year span, Acosta’s sales exploded from $3 billion to $60 billion.
Ponter Vedra, FL, March 08, 2011 --(PR.com)-- Sometimes going against conventional wisdom pays off. That’s certainly the case for Gary Chartrand, who transformed a company and an industry by becoming an “unreasonable leader.” As chairman of Acosta Sales and Marketing, Chartrand followed the advice of George Bernard Shaw: “All progress comes from unreasonable people.” This is the story of how he led a food brokerage firm from a regional operation to an international sales and marketing agency powerhouse employing more than 16,000 people in the United States and Canada. In a 12-year span, Acosta’s sales exploded from $3 billion to $60 billion.
Unreasonable Leadership follows the trail of Chartrand’s success, showing what can happen when one sets a bold agenda, is not afraid to ask for help, and molds the corporate culture into the most important competitive advantage. Chapters cover such topics as understanding what unreasonable leadership is about, learning from a company’s history, setting a bold and unreasonable vision and executing it, getting corporate culture right to unite people, and the responsibility that comes with success. Appendices round out the book, featuring 10 “double-win” rules that lead to top team performance, unreasonable leadership dimensions and unreasonable leadership assessment.
Chartrand, executive chairman and former CEO for Acosta Inc., shares how executing a vision can transform a company even as he acknowledges the challenges leadership teams can confront. As fellow “unreasonable” leader New York Giants Head Coach Tom Coughlin writes in the forward: “The Giants and Gary both overcame many of the same obstacles: many doubters, a lot of adversity, defeats and close calls along the way, and some soul-searching moments. Gary succeeded through leadership and hard work, and by creating the enthusiasm and support among his colleagues that is essential to any successful organization.”
Books may be purchased online at www.unreasonableleadershipbook.com. Chartrand will donate all profit from book sales to the Chartrand Foundation, a private family foundation that focuses on public education reform.
Media Contacts:
Heather Surface, 904-588-4140 or heather@unreasonableleaders.com
Matt Rizzetta, North 6th Agency, 917-398-0818 ormrizzetta@north6thagency.com.
Unreasonable Leadership
Gary Chartrand with Chuck Day
Dog Ear Publishing
ISBN: 978-0-9830818-0-7
248 pages $17.95 US
Available online at www.unreasonableleadershipbook.com, Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere.
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Unreasonable Leadership follows the trail of Chartrand’s success, showing what can happen when one sets a bold agenda, is not afraid to ask for help, and molds the corporate culture into the most important competitive advantage. Chapters cover such topics as understanding what unreasonable leadership is about, learning from a company’s history, setting a bold and unreasonable vision and executing it, getting corporate culture right to unite people, and the responsibility that comes with success. Appendices round out the book, featuring 10 “double-win” rules that lead to top team performance, unreasonable leadership dimensions and unreasonable leadership assessment.
Chartrand, executive chairman and former CEO for Acosta Inc., shares how executing a vision can transform a company even as he acknowledges the challenges leadership teams can confront. As fellow “unreasonable” leader New York Giants Head Coach Tom Coughlin writes in the forward: “The Giants and Gary both overcame many of the same obstacles: many doubters, a lot of adversity, defeats and close calls along the way, and some soul-searching moments. Gary succeeded through leadership and hard work, and by creating the enthusiasm and support among his colleagues that is essential to any successful organization.”
Books may be purchased online at www.unreasonableleadershipbook.com. Chartrand will donate all profit from book sales to the Chartrand Foundation, a private family foundation that focuses on public education reform.
Media Contacts:
Heather Surface, 904-588-4140 or heather@unreasonableleaders.com
Matt Rizzetta, North 6th Agency, 917-398-0818 ormrizzetta@north6thagency.com.
Unreasonable Leadership
Gary Chartrand with Chuck Day
Dog Ear Publishing
ISBN: 978-0-9830818-0-7
248 pages $17.95 US
Available online at www.unreasonableleadershipbook.com, Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere.
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Contact
Dog Ear Publishing
Ray Robinson
317-228-3656
www.DogEarPublishing.net
Ray Robinson
317-228-3656
www.DogEarPublishing.net
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