CKR Interactive’s EVP Gives Back to Keep Arts Alive in Local Community

Campbell, CA, March 07, 2011 --(PR.com)-- As schools across California face severe budget cuts, fine arts programs are being cut one by one. In fact, many local schools are no longer able to provide formal art classes for its students. In response to the diminishing art programs, recruitment marketing agency CKR Interactive’s (http://www.ckrinteractive.com) EVP of Creative Services, Craig Freitag (http://www.ckrinteractive.com/aboutUsFolks.php#craig), decided to help out by volunteering to teach young students about the arts on a weekly basis.

Freitag was concerned about the void left by cutting art programs and not providing a multidimensional education for students. "Fine arts are vulnerable to budget cuts partly because children are not tested in music or art under the No Child Left Behind act," he said. "It’s alarming how our children are losing out. It's such a powerful form of self expression that we simply can't leave it unexplored."

Although there is a strong support for arts within the local community, there is simply not enough school funding to maintain art programs, forcing officials to find a way to offer fine arts with limited resources. Freitag, along with other parents that hold art degrees, are volunteering to teach the basics of visual arts, from exploration of different mediums to the appreciation of art history and work.

Despite not having taught before, Freitag was not intimidated from volunteering to give back. "It's not about displaying the fine arts of teaching, but simply teaching the fine arts," Freitag explained. "I truly believe the future success of these students will be enhanced if they learn to unlock their creativity."

Freitag’s contributions are another example of CKR Interactive’s belief that giving back to the community is essential for a successful business. The agency often participates in charitable activities, from promoting employees to participating in fundraisers and at local nonprofit events, to providing recruitment advertising and marketing services to nonprofits at discounted rates. The agency’s CEO, Curtis Rogers, volunteers much of his time as a councilperson for the city of Monte Sereno. “We’ve been really fortunate to have such great success as an agency and believe that it is important to give back to the community that has supported us through the years. I also encourage our employees to share their talent and time with the community, to not only give back but to enrich their own lives,” Rogers states.

To learn more about CKR Interactive’s recruitment advertising and marketing solutions, please visit: http://www.ckrinteractive.com

Or contact:
Skye Callan
Interactive Marketing Director
CKR Interactive
(408) 517-1400

About CKR Interactive
Founded in 2001, CKR Interactive is a recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, Arizona, New York, Texas, Ohio and Florida, and partner agencies in the United Kingdom, Australia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm and high tech to government and hospitality/food service.

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