Integrated E-Commerce and Content Management Platforms for Retail Customers - IBM and e-Spirit Expand Cooperation

Dortmund, Germany, March 10, 2011 --(PR.com)-- e-Spirit AG and IBM are intensifying their cooperation in the e-commerce field. The focus is on integrating the content management system FirstSpirit and IBM WebSphere Commerce. A seamless connection of the CMS and the retail solution allows online retailers to develop powerful e-commerce platforms. They can manage and maintain content for the internet and online shop in one system with output in a wide variety of formats and channels. These include HTML, XML, PDF and optimized output for mobile end devices as well as newsletters, brochures or mailings. Retailers with attractive online offers are in a better position to meet the needs of their customers. For example, cross-channel activities are easy to implement effectively.

e-Spirit has been a certified IBM partner since May 2009 and is listed in the WebSphere Portal Business Solutions Catalog and the Global Solutions Directory. “Through even closer cooperation with IBM in the e-commerce solution segment, we are supporting large companies and bigger SMEs that want to increasingly use the web as a distribution channel with a strategic, easy-to-use content management platform,” said Johannes Häusele, member of the Executive Board of e-Spirit AG. “They benefit from efficient, consistent editing and retail processes, thereby saving time and reducing costs.” Users with international websites in particular are able to realize tremendous time savings thanks to the multilingual and translation management functions offered by FirstSpirit.

IBM partners and web agencies also enjoy the advantages of flexible online design and short project times to open a web shop. “Through our cooperation with e-Spirit, we are supporting the fast and flexible integration of standardized e-commerce solutions with the editorial website content. Companies therefore have a professional, integrated web distribution channel,” said Frank Flosbach, WebSphere Commerce Sales Leader Germany, IBM Germany.

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