SMITH Advertising Chosen as Agency for ABWA Sunrise Chapter’s 17th Annual Runway Party Event

Sarasota, FL, March 10, 2011 --(PR.com)-- SMITH Advertising, a fully integrated advertising and marketing agency, announced today it was recently chosen by the American Business Woman’s Association’s (ABWA) Sunrise Chapter, to head up its marketing and advertising campaign for its 17th Annual Runway Party Event.

SMITH is providing ABWA with a unique, integrated approach to branding, strategic planning, creative, social media marketing, and public relations to successfully promote ABWA’s upcoming event and longtime organization and brand awareness.

The ABWA Sunrise Chapter's 17th Annual Runway Party is a fundraising event benefiting the ABWA Sunrise Scholarship Fund for local women in need and those who would like to pursue higher education.

“Choosing SMITH for our marketing campaign was not a hard decision,” said Andrea Hillebrand. “They have an obvious track record of leading successful marketing campaigns for many businesses and organizations, so we were very confident that they would do the same for our organization as well.”

“We are excited to be working with ABWA to get the word out about their 17TH Annual Runway Party Event,” said Gary Smith, President and CEO of SMITH. “Not only is this a great opportunity to be working with such a great organization, but it also brings us great satisfaction to be promoting an event that will help so many deserving woman get the education they need to succeed in their lives.”

The ABWA Sunrise Chapter's 17th Annual Runway Party will be held April 30, 2011 in Sarasota, Florida. For more information about the event, please visit www.abwarunwayparty.com

About SMITH Advertising
In business for over 37 years, SMITH is an advertising and marketing agency that’s core focus is delivering results to its clients by offering fully integrated services that include brand development, social media marketing, account planning, marketing research, dialog management, interactive services, creative, media planning/buying and public relations.

SMITH has offices in Raleigh and Fayetteville, North Carolina; Sarasota, Florida, and Hilton Head, South Carolina. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Papa John’s, Hershey, Ruth’s Chris, Microsoft, Alliance One, Harley Davidson, Southeastern Regional Medical Center, First Bank of NC, SC and VA, Jeep, Miller, and leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, Asheville, Blowing Rock, Charlotte Harbor & the Gulf Islands, FL, and North Carolina's Brunswick Islands. SMITH is the agency of record for the Southeast Tourism Society and for the North Carolina Tourism Industry Association. For more information on SMITH, call (910) 222-5071 or visit www.smithadv.com.

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