Nexage Selected to Monetize Ad Inventory for Kiloo’s Whac-a-Mole® Game

Boston, MA, March 10, 2011 --(PR.com)-- Kiloo Integrates with Nexage Mediation to Increase Mobile Ad Revenues and Protect Brand

Nexage (www.nexage.com), a leading provider of mobile advertising solutions for publishers and application developers, has been selected by Kiloo, an award-winning app development firm based in Denmark, to optimize its mobile ad inventory.

Kiloo (www.kiloo.com) focuses on developing high quality wireless entertainment content for a global client base of handset manufacturers, network operators, media companies, and service providers. Kiloo developed the Whac-a-Mole app, based on the classic game known from arcade halls with more than three decades of brand heritage. Dating back to 1971, Whac-a-Mole has provided countless hours of entertainment to millions of people worldwide. The launch to the mobile markets represents yet another significant step forward for this famous brand.

By selecting Nexage, Kiloo has been able to increase revenue and its fill rate to upwards of 100% while protecting the famous Whac-a-Mole brand. Nexage Mediation is an integral part of Kiloo’s ad inventory distribution strategy, providing a brand-safe channel for revenue optimization.

“We selected Nexage because they best meet our mobile advertising needs,” said Jacob Moller, CEO at Kiloo. “Nexage provides the most compelling capabilities for app developers today, enabling us to successfully monetize our Whac-a-Mole game, ultimately allowing us to focus our energies on what we do best—mobile app and game development, knowing that our ads are being sourced appropriately, efficiently and effectively by Nexage.”

“Nexage has taken a leadership role in ensuring that publishers and app owners get the most from their mobile content business, while protecting their brand,” said Ernie Cormier, CEO & President of Nexage. “Kiloo selected Nexage because we offer strategic solutions that address all of their monetization and user experience challenges.”

Learn more optimizing mobile inventory revenue with Nexage Mediation at Nexage.com.

About Kiloo

Kiloo Games is a leading global publisher of mobile entertainment content. The company is a pioneer on the mobile entertainment market. Founded in Aarhus, Denmark in 2000, Kiloo has been developing and publishing games from the earliest days of WAP, SMS and Java.

Today Kiloo has a catalogue of games featuring some of the world’s most highly regarded consumer brands and licenses, including Frisbee®, HackySack®, HulaHoop®, MegaBloks®, Commodore™ and Whac-a-Mole®, as well as many original titles.

About Nexage, Inc.

Nexage strengthens the position of publishers and developers in the mobile media marketplace. We bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs. The Nexage product suite includes Nexage Mediation, a full-scale mediation and optimization engine that gives publishers and developers access to 65+ ad sources, an SDK Suite, and Ad-Screening for Publishers; Nexage Campaign, a commercial quality, DIY ad-serving platform; and Nexage Rich Media Connect, the industry’s first rich media solution that connects rich media ads to ad inventory at scale. Current Nexage clients include Thomson Reuters, Digg, Associated Press, and Photobucket. Additional information is available at www.Nexage.com or follow us on Twitter at @Nexage.

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