South Florida Food Truck, The Fire Within, Develops an Innovative Way to Raise Start Up Capital in Today's Tough Economy

West Palm Beach, FL, March 11, 2011 --(PR.com)-- In today's tough economy, starting an new business is much more difficult than in a strong economy. A South Florida couple has decided to implement corporate sponsorship and a unique "double-your-money-back" incentive program to open a business in a thriving field, the mobile food truck industry.

This cultural phenomenon has taken off across the state and, for that matter, the entire country. So, Seth and Melissa Bryan decided it was the perfect time to leave their jobs as professional chefs and start up a business of their own, The Fire Within. "Opening a restaurant has been a burning desire for many years now, that is how we came up with the name, The Fire Within," said Seth Bryan. "The overhead of a brick and mortar restaurant was not something we were willing to take on, so we decided to put it on wheels, but the start up costs so far have depleted our savings."

The Fire Within has developed the following program in order to raise funds. For every $1 (up to $999) donated to The Fire Within, they will repay with a $2 food credit. If a sponsor donates $1000 or more in cash or services, The Fire Within is awarding free food for life. At the $2500 level, The Fire Within is adding free advertising for life on their food trucks in addition to free food for life. A $5000 donation will give the sponsor free food and advertising for life, and a monthly cash donation to the charity of the sponsors choice. Full details of this sponsorship program are located on The Fire Within's website, www.FoodTruckRoadTrip.com.

"America runs on corporate sponsorship," says owner Melissa Bryan "I feel this is a necessary move to get us up and cookin'." Melissa continues, "With the new food truck round-ups popping up around South Florida, I believe this is the perfect opportunity for a new business."

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