Apliman Loyalty Management System: Apliman Technologies' Solution to Customer Churn

Beirut, Lebanon, March 16, 2011 --(PR.com)-- Apliman Loyalty Management System is a complete suite that extends operators’ portfolios and allows them to stimulate traffic over different subscriber segments and different areas of a country, motivating subscribers to get the best rewards possible. This radical solution solves the dilemma of ARPU enhancement and helps operators face the fierce competition to retain customers and reduce churn.

Deploying Apliman Loyalty Management System, a mobile operator rewards high-profile customers by offering them loyalty points that can be redeemed for free SMS, free minutes, co-branded rewards, etc. A mobile operator has the full flexibility to define a variety of loyalty campaigns to cater for different subscriber usage behaviors.

With a dedicated web interface, the solution offers comprehensive Campaign Management. Campaign setup and execution allow easy configurations of campaign duration, loyalty points, level points, rewards, etc., and keep track of subscribers’ spend and activities, granting them the configured bonuses. Campaign analysis provides access to a complete set of statistical reports with detailed campaign results, thus giving insight for a better allocation of rewards and further targeted future campaigns.

Apliman Loyalty Management System turns initial mid-active subscribers into long-term active subscribers. With the mobile industry churn rate increasing to around 40%, Apliman Loyalty Management System is considered a trigger to customer acquisition.

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