TRION:Z Announces Alliance with David Leadbetter

Warrington, United Kingdom, March 05, 2007 --(PR.com)-- When David Leadbetter speaks, people listen. Ask any of his students…a group with over 100 combined tournament victories while under his tutelage. 

So when Leadbetter expressed interest in promoting the popular Trion:Z magnetic/ionic bracelets and necklaces, company executives paid attention. During their first meeting, the chemistry was right and an alliance was formed. 

Leadbetter, named the World's #1 Golf Instructor by Golf Digest, has been wearing Trion:Z bracelets since April 2006 and has not taken them off since. According to Leadbetter, "Trion:Z is the Total Natural Solution" for athletes in all sports and for people from all walks of life. "It's a simple, natural way for people to feel good," says Leadbetter. 

Leadbetter, who has been a long-time proponent of magnets and other natural products to promote health and well-being, felt the alliance was a perfect fit. "I teach some of the world's most notable professionals to win. Managing fatigue, concentration and injuries is key to winning. I am convinced Trion:Z will help. I've been recommending them to my students." 

Through the alliance, the ever-popular Leadbetter will be visible in Trion:Z commercials, print ads, point-of-sale, and other merchandising materials. Trion:Z will also be sold in the David Leadbetter Academies. David will act as a spokesperson for the product and will be promoting the brand through his normal course of business. 

"We are proud to be associated with a person who commands so much respect," said Jim Uno, CEO of Trion:Z. "I'm sure David's reputation and notoriety will enhance our marketing efforts and we feel privileged to work with such a great person." 

Trion:Z took the market by storm during 2006, and quickly became the #1 therapy product on the professional golf tours. Over 170 professionals on the PGA TOUR, LPGA Tour, and Champions Tour have worn the bracelets during the company's short existence. Since launching the product in January 2006 at the PGA Merchandise Show, the company has seen rapid growth of its distribution base and sales. "With David’s help, I'm confident we will exceed our original sales projections," states Uno. 

Trion:Z is a Carlsbad, California-based manufacturer of ionic/magnetic products for people with active lifestyles. Trion:Z bracelets and necklaces are made with a unique material called "STAYERS™" which has minus ion-producing minerals woven into the fabric. Trion:Z products release 20 to 100 times the minus-ion power of competing products. Combined with medical-grade magnets, Trion:Z is the most powerful product of its type on the market today. 

In addition to the presence on the Golf Tours, Trion:Z bracelets and necklaces have also been highly visible on professional athletes from the NFL, NBA, MLB, INDY Car, and Tennis. Trion:Z will be available in the UK from mid March.

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