British Music Selects Planzai as Official Mobile App at SXSW 2011

Planzai software has been selected by British Music as the organisation's Offcial Mobile App at the 2011 South by South West (SXSW) Music, Media, Film and Interactive Festival & Conference, in Austin, Texas.

Belfast, United Kingdom, March 18, 2011 --(PR.com)-- Software developed by Belfast based Planzai, has been chosen as the official mobile application for British Music at this year’s prestigious South by South West (SXSW) Music, Media, Film and Interactive Festival & Conference, in Austin, Texas.

Planzai is a breakthrough, Web 3.0 technology, which helps organisations and consumers to complete complex activities and itineraries.

Seamlessly integrated for web and mobile use, Planzai combines step-by-step task listings, with expert advice and details of local businesses, to assist users in completing projects with which they are unfamiliar. For businesses, Planzai allows experts to monetise expertise, assists online customer acquisition and facilitates consumer-networking opportunities.

Speaking from SXSW, Planzai’s Rich Dale says: “We’re delighted to have been selected as the official mobile software app for the British music industry at SXSW. Planzai is providing visitors with the latest details of official British music events, up to the minute event schedules, planning tools, together with festival and conference networking opportunities.

“The response from users, many of whom are attending SXSW for the first time, has been fantastic. It validates the Planzai concept and provides useful feedback to our Northern Ireland based development team, as they continue to commercialise the product. And beyond the British music scene, there’s also been considerable interest in Planzai, from organisations who wish to integrate it into their business and organisational model.”

Based on Belfast’s Beechill Road, Planzai is currently preparing for its seedcorn funding round, following the successful completion of beta product testing.

“Even before the conclusion of beta testing and prior to the commencement of proactive product marketing, we had received serious expressions of interest from several well known, national and international consumer brands. The Planzai team has ambitious growth targets; we’re working hard to secure investment from suitably ambitious investors to deliver that growth and realise Planzai’s potential,” says Rich.

To find out more about Planzai, visit http://www.planzai.com

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Garden State Limited T/A Planzai
Rich Dale
0044(0)28 9099 8597
www.planzai.com
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