The Deadly Sins of Employee Engagement Surveys: Leadership IQ Reveals Results of Two Decades of Research

Washington, DC, March 19, 2011 --(PR.com)-- Leadership IQ, a leader in employee surveys and a top-rated research and management consulting firm, announced today the release of a free six-part e-article series titled “The Deadly Sins of Employee Engagement Surveys.” The culmination of over two-decades of research, the series spotlights the mistakes most companies make on employee engagements surveys and features best practices for conducting surveys that generate useful results.

“Problems are often built right into the design of the employee survey,” says Mark Murphy, founder and CEO of Leadership IQ. Such as the commonly used five-point rating scale which Murphy says produces positively skewed data results when applied to employee surveys. “When you ask employees to rate on a scale of 1 to 5, you rarely see a 1 or 2,” Murphy says. “If people are that unhappy, they’ve already checked out. Instead you get a lot of 3s, 4s and 5s resulting in a three-point scale that is incapable of delivering the kind of data leaders need.”

Additional topics addressed in the articles include:

· Why employees should never be asked if they’re satisfied (and the one question they should always be asked instead).
· Why managers continually struggle to take action on survey results (and how to give them the specific tools they need).
· The number of survey questions required to reveal employee motivators.
· A simple way to assess if a survey question is good or bad.

To access Leadership IQ’s free article series visit http://www.leadershipiq.com. A free white paper from Leadership IQ’s ‘Making Employee Surveys More Effective Series’ is also available at http://www.leadershipiq.com/articles/why-5-point-scales-dont-work/.

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