Garage Sale Trail Goes Mobile

Sydney, Australia, March 22, 2011 --(PR.com)-- Vodafone today launched the Compass product, with new features and content to support the Garage Sale Trail. Vodafone Compass is a "map app" for iPhones®, BlackBerrys® and other smartphones, customised to help bargain-hunters when they hit the streets on Sunday, 10 April for Garage Sale Trail – Australia’s biggest simultaneous garage sale.

As the official mobile partner for Garage Sale Trail, Vodafone has updated the Vodafone Compass app to make it easier for garage sale fans on any mobile phone network to plan their "Garage Sale Trail"route, view itemised lists of trash and treasure for sale and, through a cunning combination of technology, stealth and good, old-fashioned haggling, they can bag that bargain. In the true spirit of thriftiness, Vodafone Compass is free to purchase for customers with an iPhone® handset (standard data charges apply to download). If you’re a 3 or Vodafone customer, Vodafone Compass is also available on a range of other handsets, including BlackBerry®.

The national Garage Sale Trail is an exciting community initiative promoting recycling and sustainability through the launch of hundreds of garage sales across the country on one exciting day. With over 30 Australian Councils on board, Sunday April 10th will see thousands of savvy shoppers take to the the streets in the hope of snagging a vintage bargain at their local garage sales.

Vodafone Compass offers users the easiest way to find a garage sale bargain near them. Real 3D mapping and location tracking will pinpoint hundreds of registered garage sales across the country, plus provide images of the sellers’ items, as well as surrounding restaurants, shops, bars, ATMs and other cool things you might want to find.

Allison Murray, Head of Social Responsibility at Vodafone, said: “Vodafone is delighted to be involved with the national Garage Sale Trail, which promotes our shared values of sustainability and commitment to recycling. The Vodafone Compass App for Garage Sale Trail will make it easier for people across the country to find registered garage sales near them and ultimately participate in what is a great community initiative.”

Vodafone Compass, now with Garage Sale Trail content, is free to purchase for mobile customers on any network (standard data charges apply to download), providing the opportunity for users to plan their "Garage Sale Trail" route and view itemised lists of trash and treasure for sale. Vodafone and 3 users get access to turn-by-turn directions and full functionality associated with Vodafone Compass. After the first month, Vodafone and 3 customers can continue to use Vodafone Compass on subscription for $8 per month for postpaid customers and $16 per month for prepaid customers (users can unsubscribe at any time)1. No data charges apply to use the application.

The Vodafone Compass app can be downloaded from: www.vodafonecompass.com

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Notes to Editors

For further information on Vodafone Compass App:

Tess Mion
Vodafone
Phone: +61 (0)433 024 872
e-mail: tess.mion@vodafone.com.au

Stuart Terry
Frank PR
Phone: 02 8202 0555
Email: vha@webershandwick.com

For further information on Garage Sale Trail:
Valentina Zarew
+61 400 277 117
valentina@newromantic.com.au

About Garage Sale Trail
The National Garage Sale Trail is an exciting project (and world first) that encourages the Australian public to host or visit a garage sale on April 10th. The event aims to engage the Australian public in order to launch tens of thousands of garage sales across the Nation through a solid and fun initiative embedded with the messages of sustainability, creativity and community. www.garagesaletrail.com.au

About Vodafone Hutchison Australia
Vodafone Hutchison Australia (VHA) is Australia’s fastest growing mobile provider, operating the Vodafone, 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA provides mobile services to over 7.58 million customers in Australia. http://www.three.com.au & www.vodafone.com.au
For the Editor: Terms and Conditions

For non-3/Vodafone Customers: Application only available on iPhone handsets. Not all content available for non-3/Vodafone customers. The quality of some services may vary according to factors such as device capabilities, location and network usage. Vodafone may suspend the service at its sole discretion. For 3 and Vodafone Customers: Vodafone Compass subscription available at a monthly fee of $8 for Postpaid customers or $16 for Prepaid customers (payable from your Flexible Credit). First month free then recurring monthly fee applies. Offer only available to new Vodafone Compass customers. If you discontinue the service, you will have access until the end of the period for which your monthly fee has been paid. For prepaid, if you do not have sufficient Flexible Credit to pay for the service when Vodafone attempts to debit your account your subscription will be cancelled. Vodafone Compass is for use in Australia only and is subject to network availability and handset capabilities We recommend using a hands free in-car cradle at all times when using Vodafone Compass while driving. Make sure the in-car cradle is set up and working before you start to drive. Never use a hand-held phone whilst driving. BlackBerry® and the BlackBerry® logo are registered trade marks of Research in Motion Limited are used under licence. Vodafone Hutchison Australia Pty Limited ABN 76 096 304 620.
Contact
Vodafone Australia
Valentina Zarew
+61 400 277 117
www.vodafone.com.au
www.vodafonecompass.com
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