ProgressiveKid.com Adds Web-Based Gift Registry Service Powered by eWish.com

Stamford, CT, February 23, 2007 --(PR.com)-- ProgressiveKid.com, (http://www.progressivekid.com) an online retailer of planet-friendly gifts and products, has added to its offerings a new and improved gift registry service. The new service enables customers easily to set up their registries, personalize them, add gifts, and monitor purchases.

The new registry is an important addition to ProgressiveKid. A large percentage of PK's customers visit the site to purchase baby shower gifts for expecting parents and birthday and holiday gifts for babies, toddlers, kids, and teens. PK specializes in gifts that, in the words of co-founder Julie Hall, "support the development of progressive kids." The icons on the site's home page explain that a progressive kid is one who loves and protects living things, acts on principle, strives to be self-aware, lives healthfully, honors difference, challenges gender roles, and thinks creatively.

PK is a Co-op America green business member, which means the company has "made deep commitments to conducting business in a socially and Environmentally responsible manner" (more at http://www.coopamerica.org/greenbusiness/sealofapproval.cfm). In addition, PK runs a noncommercial site, Kids' Rock (http://www.progressivekid.com/kidsrock/), designed to foster kids' self-awareness and empathy. The company ships internationally and has customers across the country and the globe.

Now customers setting up their gift registries can select gifts easily from among PK's range of offerings. With a simple click of the mouse, a registrant can add one of PK's colorful organic cotton onesies, the PK lead-free lunch sack, a cooperative game, a rechargeable nightlight set, or any of the other many fun, positive gifts offered by the retailer. The registry also offers social networking features including a photo album, a guestbook, an RSVP system, and an e-notification system.

Friends and family of the registrant can visit the registry to view the list of gifts and make a purchase on-line or by calling ProgressiveKid directly. Any purchase is automatically removed from the list to eliminate the chance of gift duplication. The registry also keeps track of purchasers' addresses and purchases to make it easy on the registrant when it's time to send out thank you notes.

Each registrant receives a unique link that leads directly to his or her gift registry. Registrants can send this link to friends and family or post it on a personal website or in another social network. To protect privacy, an optional guest password can be assigned to limit access.

PK co-founder Sarah Lane noted that one reason her company selected eWish was the ease with which the registry service integrated with ProgressiveKid's custom-built site, providing desirable features for both merchant and registrant. Established eWish merchants have noted that a gift registry is also a great way to get product feedback and inventory information. For example, merchants can see what items get registered the most. In addition, because each registry has an event date, merchants have a pretty good idea when the inventory will be needed.

For a company dedicated to providing excellent customer service, a superior gift registry was an essential but missing component. Lane says, "We couldn't be happier with eWish. It's a good match: two companies with a strong customer service focus integrating their strengths." Avery Sim, a PK registrant, agrees: "We loved how easy it was! The notification feature was a plus and letting us know what was purchased and then when it was being shipped. Great choice for PK!"

ProgressiveKid is located at http://www.progressivekid.com or can be reached at contact@progressivekid.com or 1-866-PROGKID (776-4543).

eWish.com is a leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be integrated quickly with a merchant's retail store, website, or mail order operations.

eWish.com is located in Stamford, Connecticut. Call (203) 274-6025 or visit http://www.eWish.com for more information. Press inquiries or general information can be sent to Peter DiSalvo, VP Marketing, at peterd@eWish.com.

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