Celebrate Earth Month with Atelier Aveda Salons of the Bay Area
Aveda Cut-a-thon Looks to Help Aveda Network Raise $4 Million and Consciousness About Global Water Crisis During Annual Campaign
San Jose, CA, March 26, 2011 --(PR.com)-- Together with Aveda, Atelier Aveda Salons is holding a Be A Water Warrior Fundraiser in honor of Earth Month and in support of organizations around the world working to preserve access to clean water. In developing nations, one child dies every 21 seconds from preventable conditions like diarrhea, due to unsafe drinking water.[i] The stark differences between access and rights to safe drinking water globally are startling enough to inspire much needed change – a movement that can empower communities, protect local watersheds and help make clean water accessible to everyone, everywhere. As the campaign moves into its 5th year focusing on clean water, Aveda Earth Month 2011 will help to achieve this change, by directing funds from this event to support our local Earth Month partner, Clean Water Fund.
Now in its 12th year, Aveda created Earth Month in April 1999 to raise awareness and funds for critically important environmental issues around the world, and has since raised more than $18 million for organizations that directly affect environmental change, and $12 million for water-related causes alone over the past four years.
Key Earth Month 2011 fundraisers include:
· Light the Way™ Earth Month Candle
Aveda’s 2011 Light the Way™ soy wax candle, featuring a stress-relieving aroma with certified organic French lavender, is sold exclusively during Earth Month. One hundred percent of the purchase price ($12)[ii] of this candle supports Global Greengrants Funds water-related projects (learn more at www.greengrants.org). This is a total of $1.34 million if all candles are sold.
· Aveda Catwalk For Water
On Sunday, April 10th, 2011 Atelier Aveda Salons and the global Aveda network will participate in an initiative to acknowledge the daily struggle of and raise awareness for people around the world without access to clean water. The Aveda Catwalk for Water campaign at Ruby Skye in San Francisco:
- Eco-couture fashions presented alongside Aveda signature hair and makeup looks highlighting the beauty of going green.
Atelier Aveda Cut-A-Thon
On Saturday & Sunday, March 25th and 26th, 2011 Atelier Aveda Salons will be conducting a Cut-A-Thon fundraising event raising money for the Clean Water Fund. Atelier Aveda stylists will be on hand at the Aveda store in Valley Fair Mall cutting and styling hair for donations to this worthwhile cause.
All donations given during the event are tax deductible including raffle related donations.
Stylists will be on-hand to consult with guests providing an Aveda experience for a donation to the charity.
Where Earth Month Money Goes
For the fifth consecutive year Aveda is partnering with Global Greengrants Fund as its exclusive global Earth Month partner to provide grants for community-based water projects in more than 40 countries. Global Greengrants Fund provides small grants to grassroots organizations working for clean water, clean air, sustainable livelihoods and healthy communities around the world. Aveda’s 2011 Earth Month funds collected in Northern California will also support The Clean Water Fund, which works to preserve clean water throughout the state and around the globe.
Salon guests can visit http://www.yourcause.com/Group.aspx?GroupID=7305, for online donations to our local Earth Month partner.
Guests may also visit Facebook.com/Aveda for more information about walks, Earth Month and Aveda.
About Atelier: Atelier SalonSpa is the flagship Aveda Lifestyle Salon in the South Bay area, and is setting the standard for salon excellence locally and nationwide. With a front row view of beautiful Santana Row, Atelier enjoys the distinction of being one of Salon Today Magazine's Top 200 fastest-growing salonspas in North America. Atelier is the proud 2008 recipient for the Global Salon Business Award for Client Philosophy/Marketing and Promotion, and a 2010 finalist for the North American Hairstyling's Master of Business Award.
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
[i] UNICEF and WHO 2009
[ii] Suggested retail price
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Now in its 12th year, Aveda created Earth Month in April 1999 to raise awareness and funds for critically important environmental issues around the world, and has since raised more than $18 million for organizations that directly affect environmental change, and $12 million for water-related causes alone over the past four years.
Key Earth Month 2011 fundraisers include:
· Light the Way™ Earth Month Candle
Aveda’s 2011 Light the Way™ soy wax candle, featuring a stress-relieving aroma with certified organic French lavender, is sold exclusively during Earth Month. One hundred percent of the purchase price ($12)[ii] of this candle supports Global Greengrants Funds water-related projects (learn more at www.greengrants.org). This is a total of $1.34 million if all candles are sold.
· Aveda Catwalk For Water
On Sunday, April 10th, 2011 Atelier Aveda Salons and the global Aveda network will participate in an initiative to acknowledge the daily struggle of and raise awareness for people around the world without access to clean water. The Aveda Catwalk for Water campaign at Ruby Skye in San Francisco:
- Eco-couture fashions presented alongside Aveda signature hair and makeup looks highlighting the beauty of going green.
Atelier Aveda Cut-A-Thon
On Saturday & Sunday, March 25th and 26th, 2011 Atelier Aveda Salons will be conducting a Cut-A-Thon fundraising event raising money for the Clean Water Fund. Atelier Aveda stylists will be on hand at the Aveda store in Valley Fair Mall cutting and styling hair for donations to this worthwhile cause.
All donations given during the event are tax deductible including raffle related donations.
Stylists will be on-hand to consult with guests providing an Aveda experience for a donation to the charity.
Where Earth Month Money Goes
For the fifth consecutive year Aveda is partnering with Global Greengrants Fund as its exclusive global Earth Month partner to provide grants for community-based water projects in more than 40 countries. Global Greengrants Fund provides small grants to grassroots organizations working for clean water, clean air, sustainable livelihoods and healthy communities around the world. Aveda’s 2011 Earth Month funds collected in Northern California will also support The Clean Water Fund, which works to preserve clean water throughout the state and around the globe.
Salon guests can visit http://www.yourcause.com/Group.aspx?GroupID=7305, for online donations to our local Earth Month partner.
Guests may also visit Facebook.com/Aveda for more information about walks, Earth Month and Aveda.
About Atelier: Atelier SalonSpa is the flagship Aveda Lifestyle Salon in the South Bay area, and is setting the standard for salon excellence locally and nationwide. With a front row view of beautiful Santana Row, Atelier enjoys the distinction of being one of Salon Today Magazine's Top 200 fastest-growing salonspas in North America. Atelier is the proud 2008 recipient for the Global Salon Business Award for Client Philosophy/Marketing and Promotion, and a 2010 finalist for the North American Hairstyling's Master of Business Award.
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
[i] UNICEF and WHO 2009
[ii] Suggested retail price
###
Contact
Atelier Aveda
Aaron Jura
408-244-4222
www.atelieraveda.com
Aaron Jura
408-244-4222
www.atelieraveda.com
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