NOWcard Instant Rewards Program Expands Into Canada

Glendale, CA, March 30, 2011 --(PR.com)-- Peter Morris, CEO of the Greenstead Group LLC announced today that their NOWcard Instant Rewards program expanded into Canada with the signing of a new representative to market the program in Canada. “We are excited to welcome Blum & Associates, based in the Toronto area, as our first marketing representative in Canada,” Morris said in making the announcement.

Dan Blum, the principal of Blum & Associates, has extensive experience with small companies throughout Canada and also advises potential franchisors on developing their franchise system. As a result, Blum & Associates have many relationships with the retail and franchise trade organizations, Chambers of Commerce and others according to Morris. “We hope to use this base in Toronto to cover the country,” said Blum in a joint media release; with Morris adding that they want to first focus on all the metropolitan markets in Ontario and Western Canada.

First launched in January 2010, The NOWcard® Instant Rewards program combines the attributes of a loyalty program, a method to attract new customers and acts as a sales tool to increase sales for small business. “Many marketing tools only do one thing, such as a loyalty program’s intent to develop repeat customers,” said Morris. “The NOWcard Instant Rewards system is both a loyalty program and it leverages the network of cardholders since the NOWcard is honored at every participating business.” Each new business that joins the program adds to the number of NOWcard-holders creating a viral network of motivated customers.

The NOWcard Instant Rewards program doesn’t use points or expensive barcode or magnetic stripe systems. Instead, the customer receives an immediate incentive each time they do business with a participating company just by showing their NOWcard. “That reward might be a discount, a bonus or a special offer. The type of reward is limited only by the imagination of the business owner,” Morris states. It is that flexibility Morris said keeps the program fresh. “We also help the customer by giving them a free NOWcard and rewarding them for their patronage. It is a win/win,” he said.

In addition to both attracting customers and helping small business keep customers, Morris stated the NOWcard program is a merchandising system since the reward can be tied to the sale of a particular product or service, a bundle of items or to increase the overall transaction.

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