Stoops the Magazine to Launch at Mid-America Truck Show in Louisville

Indianapolis, IN, March 31, 2011 --(PR.com)-- Stoops Freightliner – Quality Trailer is preparing to launch an equipment magazine for truckers, owner operators and fleets called “Stoops the Magazine,” which will publish information on topics related to the logistics industry in addition to highlighting the unique value proposition and products of Stoops. Each issue will feature the latest Freightliner, Sprinter, Western Star, Timpte and Wabash products, used trucks, trailers and medium duty vehicles. Articles in the new periodical will focus on driver safety, trends in the trucking industry, trucking regulations and more.

Owner, Jeff Stoops feels this is an important sales and marketing tool. “'Stoops the Magazine' complements our overall advertising strategy and solidifies the Stoops brand with current customers and creates new sales opportunities for our truck and trailer salespeople and service teams.” “Stoops the Magazine” will create a new source for serious buyers looking for quality equipment, financing and service. “I encourage all trucking industry personnel to pick up a copy at one of our dealerships or download the magazine today at Stoops.com”, said Mr. Stoops.

Stoops the Magazine plans to reach over 20,000 individuals with each issue through complimentary distribution via mail, email, the Stoops dealer network and downloads from its website, www.stoops.com. The magazine will be published bi-monthly and the initial response from customers, advertisers and Stoops employees has been very positive. The target readers of Stoops the Magazine are owner operators and key decision makers at fleets who specify service and equipment purchases. “The average equipment age combined with steady freight levels makes this an opportune time to showcase our inventory and services,” explains Stoops Used Truck Manager, Al Rock. “We are confident this venture is a win for both Stoops and our customers.” “Stoops the Magazine” will debut at the 2011 Mid-American Truck Show in Louisville, Kentucky on March 31st.

About Stoops Freightliner – Quality Trailer

Stoops Freightliner is one of the largest dealers in North America with six locations in both Indiana and Ohio. Stoops offers a complete line of Freightliner, Sprinter and Western Star products in addition to selling new and used trailers such as Wabash and Timpte. Its portfolio of products and services includes truck and trailer sales, parts and service and collision repair. More information on Stoops Freightliner’s products and services is available at www.stoops.com.

For more information
www.stoops.com
Shane Crook at (800) 899-1533
E-mail at shane.crook@stoops.com

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