Weekly Reader Selects Digital Brand Expressions as Enterprise Social Media Consultant
Plainsboro, NJ, March 31, 2011 --(PR.com)-- Weekly Reader, a leading publisher for the pre-K through high school education markets, has selected Digital Brand Expressions (DBE) to help increase audience engagement and drive new subscriptions through digital channels.
Weekly Reader has been creating cutting-edge, curriculum-rich supplemental materials for more than 100 years. Its unique digital products and 11 award-winning classroom magazines give teachers tools that help them achieve their goals while inspiring students and igniting their love of learning. The publications are widely valued as a curriculum resource within classrooms, with teachers holding subscriptions for print and digital content that enriches the classroom experience. Weekly Reader subscriptions can also be purchased by parents, giving them access to early reading tools and after school enrichment activities. Weekly Reader is owned by the Reader’s Digest Association.
“DBE is very excited to be working with the Weekly Reader team on their search and social media initiatives,” said Veronica Fielding, CEO. “Many of us grew up with Weekly Reader publications and it’s wonderful to have our team selected to help educators and parents discover the amazing digital learning experiences Weekly Reader is creating for today’s children and teens. While our paid search team gets started positioning Weekly Reader as the top source for educators and parents searching for news and reading resources, our social media team will be guiding Weekly Reader through our 5-Phase Social Media Parachute Process to create a strategic and impactful social presence.”
“Over the past five years, Weekly Reader has produced some of the most dynamic digital learning experiences available anywhere,” said Ira Wolfman, the company’s Senior Vice President for Editorial. “Teachers are excited by our new online reading-comprehension program, multimedia digital editions, themed literary websites, and overnight Classroom NewsBreaks. We’re thrilled to be working with DBE to let more educators know about our remarkable new resources.”
About Digital Brand Expressions
Digital Brand Expressions — The Findability People SM — helps businesses be found faster on the Web and be better engaged than their competition. Through an integrated package of findability programs, which typically includes search engine optimization, paid search programs, and social media consultation and support services at the enterprise and departmental levels, DBE helps ensure that its clients are visible on the Web when and where people are searching for the solutions they provide.
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Note to Editors: Trademarks and registered trademarks contained herein remain the property of their respective owners.
Media Contact
Ms. Michelle Brusyo
609/688-8555
MBrusyo@DigitalBrandExpressions.com
Weekly Reader has been creating cutting-edge, curriculum-rich supplemental materials for more than 100 years. Its unique digital products and 11 award-winning classroom magazines give teachers tools that help them achieve their goals while inspiring students and igniting their love of learning. The publications are widely valued as a curriculum resource within classrooms, with teachers holding subscriptions for print and digital content that enriches the classroom experience. Weekly Reader subscriptions can also be purchased by parents, giving them access to early reading tools and after school enrichment activities. Weekly Reader is owned by the Reader’s Digest Association.
“DBE is very excited to be working with the Weekly Reader team on their search and social media initiatives,” said Veronica Fielding, CEO. “Many of us grew up with Weekly Reader publications and it’s wonderful to have our team selected to help educators and parents discover the amazing digital learning experiences Weekly Reader is creating for today’s children and teens. While our paid search team gets started positioning Weekly Reader as the top source for educators and parents searching for news and reading resources, our social media team will be guiding Weekly Reader through our 5-Phase Social Media Parachute Process to create a strategic and impactful social presence.”
“Over the past five years, Weekly Reader has produced some of the most dynamic digital learning experiences available anywhere,” said Ira Wolfman, the company’s Senior Vice President for Editorial. “Teachers are excited by our new online reading-comprehension program, multimedia digital editions, themed literary websites, and overnight Classroom NewsBreaks. We’re thrilled to be working with DBE to let more educators know about our remarkable new resources.”
About Digital Brand Expressions
Digital Brand Expressions — The Findability People SM — helps businesses be found faster on the Web and be better engaged than their competition. Through an integrated package of findability programs, which typically includes search engine optimization, paid search programs, and social media consultation and support services at the enterprise and departmental levels, DBE helps ensure that its clients are visible on the Web when and where people are searching for the solutions they provide.
###
Note to Editors: Trademarks and registered trademarks contained herein remain the property of their respective owners.
Media Contact
Ms. Michelle Brusyo
609/688-8555
MBrusyo@DigitalBrandExpressions.com
Contact
Digital Brand Expressions
Michelle Brusyo
609-688-8555
www.digitalbrandexpressions.com
Michelle Brusyo
609-688-8555
www.digitalbrandexpressions.com
Contact
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