Presenting a New Benchmark for Real Estate Development - Raya Joins Forces with EMAAR Misr

Cairo, Egypt, February 26, 2007 --(PR.com)-- Capitalizing on its strong position as a leading provider of call center services, Raya Contact Center has finalized a partnership with EMAAR Misr a 60-40 joint venture between Artoc Group for Investment and Development and EMMAR Properties of Dubai.

The project is designed to help EMAAR Misr achieve one of its most important objectives providing the best quality service to its current and potential customers. Among the services provided is a short number (16116) that facilitates two-way communication between EMAAR Misr and its client base, where clients can call to inquire about all aspects related to the Company projects.

Concurrently, EMAAR Misr will be able to build a strong database of clients, gathering feedback via customer satisfaction surveys. In addition, Raya provides help desk services to EMAAR Misr on its current ongoing two main projects: Uptown Cairo and Marassi.

Pierre Forest, EMMAR Misr’s General Manager said “The partnership with Raya will help EMAAR Misr further achieve its vision of introducing a new benchmark of real estate development in Egypt and inaugurate a new community-based lifestyle.”

Against the backdrop of a growing Egyptian economy, EMAAR Misr has entered the real estate market with a new and ambitious strategy based on its groundbreaking seven-pillar philosophy of providing properties that are: of superior quality, financed, finished, furnished, serviced, managed and integrated.

Raya’s state of the art and ISO-certified contact center accommodates 800 seats powered by more than 1,000 multilingual and ICSA certified agents, and serves a client base that includes “Fortune Global 500” companies in Egypt, the Middle East, Europe and North America. Raya's track record, best practice and impressive portfolio ensures that Raya will provide EMAAR Misr with the best quality of service available.

Khaled Shash, Managing Director of Raya Contact Center, said that the real estate sector is among the most booming and promising sectors in Egypt. He further added that the cooperation between Raya and EMAAR Misr is set to give the latter the competitive edge it requires through greater customer focus.

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