Paving Company in Yonkers Enrolls in SEO Program to Better Serve Local Homeowners

Yonkers, NY, April 02, 2011 --(PR.com)-- Poplar Pavers, a masonry, demolition, and driveway paving company based in Yonkers, New York, has recently signed up for the online advertising program at Prospect Genius, an Internet-based company specializing in SEO strategies. Poplar Pavers will use the expertise of Prospect Genius to help Yonkers-area residents find their demolition contractors and masonry contractors on the Web with ease and simplicity.

Milton Cesargoncalves, owner of Poplar Pavers, decided to enlist the services of Prospect Genius in an effort to become more accessible to local homeowners using search engines like Bing, Yahoo!, and Google to find his retaining wall and driveway paving services. Designed to increase overall Internet presence, the PG program makes it easier for residents of Yonkers to find the paving, masonry, and demolition contractors at Poplar Pavers when searching for a professional in the area. Like any savvy business owner knows, the key to success is visibility and ready access. Cesargoncalves says, "I was looking for ways to become more available to my customers online, so I hired Prospect Genius to help connect my company to local customers searching for my services."

Prospect Genius employs advanced search engine optimization (SEO) tactics to increase the prominence of Poplar Pavers in online searches for local paving companies. Effective SEO strategies can allow companies to rank higher on search engine results, and studies show that high rankings lead to high volumes of traffic on Web pages. Thus, in implementing PG's comprehensive SEO system, Poplar Pavers is better equipped to reach and connect with customers in the Yonkers area. In other words, by searching for "driveway paving services in Yonkers," or "masonry contractor in Westchester County," on major search engines like Google and Bing, area residents are able to easily locate the driveway paving, retaining wall, and demolition services of Poplar Pavers online.

Senior Internet Marketer Matt Gallo, a spokesperson for Prospect Genius, explains, "We're excited to provide Internet marketing tools to Poplar Pavers to help locals find the driveway paving services they need. It'll finally be easy for customers in Yonkers to connect directly with the masonry contractor they're looking for."

Poplar Pavers is a demolition contractor, masonry contractor, and general paving company, providing expert craftsmanship to residential and commercial customers in Yonkers, NY, and beyond.

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