FanReach CEO Teaches Facebook Page Marketing Tactics for ROI

New York, NY, April 05, 2011 --(PR.com)-- FanReach CEO Brian Carter spoke April 1, 2011 at the first Socialize conference in New York City on the topic of Facebook ROI.

"As usual for a Social Media conference, people were tweeting what they heard in sessions. A number of them were surprised to learn that if fans don't interact with your posts, they'll stop seeing them. This fact was released by Facebook a year ago. Marketers should know this. That means the average Facebook consultant has been using Facebook the wrong way for at least a year!"

Facebook uses an algorithm called EdgeRank to determine what posts to show each user in their newsfeed. "The newsfeed is what you see when you log in. It's the posts from pages and friends that Facebook thinks you'll care about the most," says Carter. "If you want to remain visible to your fans, you have to get them to interact with you."

In a recent blog post entitled "Selling The Dream: How To Turn Facebook Fans Into Customers," Carter discusses tactics that work best on Facebook. "One of the biggest mistakes people make on Facebook is using tactics that came from some other platform. You have to talk to Facebook people in a way that makes sense on Facebook."

Carter's "Selling The Dream" strategy explains that aspect of Facebook Page Marketing as well as how to turn fans into customers. "We use the time-tested AIDA process and talk to them about what life will be like once they purchase. We get them to imagine the impact of the product on their life, and that leads to more sales."

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