Text-Board.com Interviewed About SMS Marketing Conversions from Facebook and Twitter

Myrtle Beach, SC, April 05, 2011 --(PR.com)-- Recently, Justin Rockwell, CEO of Text Board spoke to Search Engine Journal about SMS marketing success stories. "My favorite success with SMS was the Red Cross text-to-donate campaign that was run after the devastating earthquake in Haiti. People were encouraged to text the keyword HAITI to a short code to have a $10 donation added to their next cell phone bill. Because it was so easy to share and distribute the call-to-action, the campaign took off virally across Twitter and Facebook. The Red Cross raised $7 million in less than one week strictly through text messages."

He spoke about another case study involving Subway. "They received an average 50% coupon redemption rate; the Chicago Blackhawks, who grew their mobile subscriber list to over 30,000 in just a few weeks; and McDonald’s, who attracted 1.5 million participants when they added a text-to-win component to their monopoly game."

According to Rockwell, there is no golden rule for who will benefit the most from SMS marketing, but businesses with relatively inexpensive products, businesses with frequently visited locations, and businesses catering to the 25 and younger crowd have instant success with text campaigns. Businesses that have an established and steadily recurring clientele also do very well.

"Text message offers allow consumers to be compulsive in their decision making. Consequently, a business will have an easier time driving someone instantly to its establishment if the purchase is something the consumer can make on a whim," said Rockwell.

TextBoard, a national company based in Myrtle Beach, South Carolina, provides a web-based platform to help marketers quickly create, maintain and analyze SMS marketing programs.

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