Bayer MaterialScience LLC Celebrates World Cultures with Spring 2011 Color Palette

Pittsburgh, PA, April 11, 2011 --(PR.com)-- As the global economy rebounds, Bayer MaterialScience LLC color experts have developed new colors for the spring and summer color palettes that celebrate a diverse culture.

With trend-spotting assistance from the Color Marketing Group (CMG), an international not-for-profit association of color design professionals based in Alexandria, Va., Bayer MaterialScience LLC’s Color Competence and Design Center (CCDC) experts anticipate this season’s most sought-after hues, while providing shades that will remain fresh and relevant for years.

“Bayer MaterialScience LLC’s ongoing research on global megatrends, coupled with insight from the Color Marketing Group, helped us to choose bold, opaque colors for this season,” said Michael George, Newark, Ohio, site laboratory manager, Bayer MaterialScience LLC.

The five newest colors in the LEDA® Compounded Color Technology group are:

Aztec – This down-to-earth, chromatic orange is a great reminder of past heritage and common similarities from the many different cultures around the world. It works well with Maui, and provides a sharp tone to the spring palette.

El Dorado – An understated yellow, El Dorado hints at the possibility of gold, bringing to mind the value and richness of global diversity and the hint of sunny days ahead.

Free Fall – A cool blue color providing a clean, fresh reminder of summer mornings and blue skies. This blue reflects the excitement and rush of what lies ahead, as together, the earth is viewed from a different perspective.

Maui – A warm brown hue gives a foundation for other colors in the palette. With a natural influence, this brown guides the other colors with hints of an earthly connection.

Tundra – Giving a glimpse of hope for the spring and summer seasons, this soft green has a calming reassurance that as people work together, growth is the outcome. A great complimentary color to El Dorado and Maui.

“Typically for spring you see bright, transparent colors,” said George. “These variations of opaque colors are found in many country flags, providing designers with choices that will resonate with all cultures around the world, not just in one region,” he added.

The new colors were developed in general purpose Makrolon® 2605 polycarbonate plastic and will be available in general purpose and flame-retardant grades of Makrolon plastics. These colors can be used in a wide range of applications, including consumer appliances, electronics and any other fashion-forward products.

The five new LEDA colors were developed at Bayer MaterialScience’s Color Competence and Design Center in Newark, Ohio. Color experts at the Color Competence and Design Centers in Newark, Ohio; Filago, Italy; Map Ta Phut, Thailand; Greater Noida, India; and Guangzhou and Shanghai, China can help customers visualize their unique color and can customize effects to suit each client’s individual needs.

Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with approximately 14,400 employees at 30 production sites around the world and 2010 sales of 10.2 billion euros. Bayer MaterialScience's North American sales were 2.0 billion euros in 2010. The company manufactures high-tech polymer materials and develops innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries. Sustainability is central to Bayer MaterialScience LLC’s business and is based around the key areas of innovation, product stewardship, excellence in corporate management, social responsibility and respect for the environment.

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