ABC11 Eyewitness News Makes Severe Weather Radios Available to N.C. Residents at Reduced Cost

Radios Share Emergency Information from National Weather Service, U.S. Department of Homeland Security

Raleigh, NC, April 10, 2011 --(PR.com)-- ABC11 Eyewitness News (http://www.abc11.com) has announced a program to make All Hazard Weather Alert Radios available at a reduced cost to North Carolina residents. Through this Severe Weather Radio Giveaway promotion, residents have the opportunity to purchase a severe weather radio at local Walgreens stores for a reduced rate.

The radios sound an alarm and provide life-saving information from the National Weather Service and the Department of Homeland Security by warning you of tornadoes, floods, hurricanes and other local emergencies. The program will run through Tuesday, Nov. 1.

Quotes:
“We look forward to making severe weather radios available through Walgreens for local residents at a reduced cost,” said John Idler, president and general manager of ABC11. “It is ABC11’s mission to promote safety and caution among our community, particularly when the chances of severe weather are heightened.”

New Media Content:
Video detailing the severe weather radio giveaway promotion, how to use a severe weather radio, and where to find a local participating Walgreens store nearest you can be found at: http://abclocal.go.com/wtvd/story?section=weather&id=6776178

ABC11 Eyewitness News Facebook Page:
http://www.facebook.com/ABC11

ABC11 Eyewitness News Twitter Page:
http://twitter.com/ABC11_WTVD

Details:
- The station will distribute 111 free Hazard Weather Alert Radios to seniors at a kick-off event Friday, April 8 at Wake Forest Fire Station #1, located at 420 Elm Ave. The station has worked with the North Wake Senior Center in Wake Forest to notify area seniors.

- Severe weather radios normally retail for $60 or more. Through the promotion, these radios will be available to purchase at any local Walgreens for $29.95.

- The station helped sell 4,000 severe weather radios in 2010.

About ABC11 Eyewitness News:
ABC11 Eyewitness News provides 33 hours of local news every week, serving more than 1 million households in a 22-county area in North Carolina and Virginia. Eyewitness News also provides news, weather and sports information 24 hours a day on ABC11.com as well as serving two additional digital channels, The HD Live Well Network on 11.2 (Time Warner Ch. 1112; and the Live Well Network on 11.3 (Time Warner Ch. 113). ABC11 WTVD is part of the Disney-ABC Television Group, which is home to all of The Walt Disney Company's worldwide entertainment and news television properties. For more information, go to http://www.abc11.com.

Jake Potter
MMI Public Relations
(919) 233-6600
jake@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

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ABC 11 Eyewitness News
Patty Briguglio
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