Equipio.com Integrates 5,000+ Shopping-Enabled Sports Videos for an Improved Online Shopping Experience

London, United Kingdom, April 16, 2011 --(PR.com)-- Equipio.com, the UK’s leading sports social shopping website, has integrated more than 5,000 online sports videos with it’s extensive product database of over 30,000 sports equipment, footwear and clothing products from 40+ retailers, to create a unique and engaging online shopping experience for sports enthusiasts. The video content includes exclusive ‘What’s in your sports bag’ interviews with professional athletes, which provide a uniquely objective insight into the ‘must have’ products for professional athletes such as Kelly Sotherton and Danny Care. The integrated video content enables Equipio.com shoppers to watch a video and click-through direct to information about the products ,pros or brands featured in the video. Founder Charlie Greenwood believes that video is becoming central to the online shopping experience; “We’ve already seen huge demand for online video among our visitors – visitors who watch a video on our site view 33% more pages than those who don’t – and we expect that making it easy to click from a product shown in a video straight to the purchase page will further increase consumer engagement and conversion rates.”

Users can also comment on the videos, share them on Facebook or Twitter and add them to their ‘favourites’ within their Equipio.com profile.

The 5,000 videos available Equipio.com are a combination of branded content, sporting clips, user reviews and “What’s in your sports bag?” features with professional athletes. Recent sports stars to have participated include Kelly Sotherton, Helen Clitheroe, Mark Schwartzer, Danny Care, Ugo Monye and Owen Farrell as well as celebrities such as Channel Five news’ Emma Crosby and Matt Barbet. The “What’s in your sports bag?” feature is designed to give exclusive insight into professional athletes’ equipment choices; not just their choice of product but critically why they use the products they do. Says Charlie Greenwood “Many top athletes are contractually obliged to wear a particular brand of clothing or footwear, but these products are the tools of their trade – they wouldn’t use them if they didn’t like them. So why do they use one shoe rather than another? which training watch couldn’t they live without? why did they choose to wear that base layer? what products do they use in competition as opposed to training? These videos provide real insights for aspiring athletes and those who want to up their game - and it will help them discover new and exciting sports gear.”

About Equipio.com
Launched in July 2010, Equipio combines social networking and online shopping, and is set to become the online destination for consumers to discover and buy performance sports products. Set up by former head of Strategy at Nike UK, Charles Greenwood and non-exec Director Nick Walford, the former COO for Mindshare Performance (WPP), Equipio secured its first external funding at the start of they year. With strong relationships throughout the sector, Equipio is working in partnership with leading brands to develop content and tools for athletes who want the best sports gear.

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