Launch of InsideOut Styles

Chicago, IL, April 18, 2011 --(PR.com)-- Founded in 2010, Shalini Sharma made her debut as a fashion designer with a line made in fine jersey in styles that balance comfort and beauty. All the pieces are 100% reversible. Custom color combinations are available to order. Feel safe with the staple little black dress on one side and be bold with a vibrant color on the reverse side. "Two dresses in one" bring economy and versatility desired by today’s modern woman. It offers style with ease and comfort. The choice of fine jersey makes the garment comfortable to wear, and fluid fabric molds and flatters proportions of all body types. InsideOut is practical, but at the same time, stylish. The vivid, solid colors and clean lines make the styles easy to accessorize and customize and make your own. It travels light, doesn’t wrinkle and washes in the machine at home, or in the sink away from home. The line is made right here locally in Chicago.

After a long career as a successful marketing analyst and a consultant, Shalini traded in her spreadsheets for fashion design with the launch of “InsideOut,” line of stylish reversible jersey dresses and separates. She believes that style does not mean sacrificing comfort and InsideOut reversible jersey dresses are flattering as well as comfortable. She brings a strong business background in Marketing and Finance and believes that combining her business acumen and creativity would lend to building a strong “InsideOut” brand. She also paints abstract oils and acrylics on large canvases when she is not designing.

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