AMC, Inc. Reveals Design Industry Secrets to Revitalize Interest in DIY Marketplace
The American Master Craftsmen Society thoroughly researched the problems plaguing consumers and developed a program intended to turn any DIY remodeler into a master decorator. The “Paint Color Miracle” (TM) program reveals the secrets of designing perfect colors for the home.
Atlanta, GA, April 20, 2011 --(PR.com)-- For many consumers, taking on a do-it-yourself paint or remodeling project at home can be a stressful situation. One of the goals of any DIY endeavor is to save money, but if a wrong decision is made or a professional must be employed to repair damages done by the customer, then the result will be the expenditure of far more money in addition to the waste of time.
For no DIY project is this risk more evident than the home painting project. One of the most popular homeowner undertakings, painting is also among the most troublesome. Many distortions affect the process of picking paint colors for a space, and any one of them can cause an unseasoned painter to be dissatisfied with the colors that they have purchased once they begin to paint with them.
Many people who have tried painting their own home can tell at least one story like this. In fact, this is such a common occurrence that recent industry research suggests that 40% of home paint is sold to customers to cover up a previous paint color mistake (AK Painting). Since no retailer in the industry issues refunds for returned paint, this means 40% of paint industry profits are a direct result of buyers’ misjudgments. So obviously, paint companies are not going to be motivated to help consumers choose their best paint colors the first time around.
Concerned about the state of the market, the American Master Craftsmen Society set out to better understand this problem troubling DIY enthusiasts. After months of thorough study and research, AMC, Inc. has developed a program intended to provide even the most novice remodeler with a master’s level expertise in color design.
This “Paint Color Miracle” (TM) program was “designed to be a total package solution for DIY painters and designers,” says Joseph Weisman, head of Product Development for AMC, Inc. “Homeowners waste $1000s on repeated paint purchases and we fear they are beginning to feel cheated,” says Weisman. “This just causes them to expend even more money on professional decorators when all they really need to know is the secrets the industry is hiding.” Weisman reveals that AMC, Inc.’s primary reason for developing this program was “to help keep consumers from becoming fearful of taking on their own DIY projects.”
Published by the American Master Craftsmen organization, the series of books and media guides in the “Paint Color Miracle (TM)” program were penned primarily by veteran Reconstruction Specialist, Interior Design Consultant, Color Psychologist, and Author, E.W. Ennis. “Paint Color Miracle” (TM) was developed as a result of thorough studies and experimentation and in collaboration with dozens of scientists, researchers, artists, and professionals in various fields. The program is specifically designed to be an “ultimate guide” for anyone planning to paint or remodel their home or office, and has been dubbed “the crowning achievement of the American Master Craftsmen organization.”
To learn more about American Master Craftsmen, Inc. or their “Paint Color Miracle” (TM) program visit their website at www.americanmastercraftsmen.org/paintcolormiracle.htm
To learn more about E.W. Ennis and his work feel free to visit his blog at http://your-home-beautiful.blogspot.com/
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For no DIY project is this risk more evident than the home painting project. One of the most popular homeowner undertakings, painting is also among the most troublesome. Many distortions affect the process of picking paint colors for a space, and any one of them can cause an unseasoned painter to be dissatisfied with the colors that they have purchased once they begin to paint with them.
Many people who have tried painting their own home can tell at least one story like this. In fact, this is such a common occurrence that recent industry research suggests that 40% of home paint is sold to customers to cover up a previous paint color mistake (AK Painting). Since no retailer in the industry issues refunds for returned paint, this means 40% of paint industry profits are a direct result of buyers’ misjudgments. So obviously, paint companies are not going to be motivated to help consumers choose their best paint colors the first time around.
Concerned about the state of the market, the American Master Craftsmen Society set out to better understand this problem troubling DIY enthusiasts. After months of thorough study and research, AMC, Inc. has developed a program intended to provide even the most novice remodeler with a master’s level expertise in color design.
This “Paint Color Miracle” (TM) program was “designed to be a total package solution for DIY painters and designers,” says Joseph Weisman, head of Product Development for AMC, Inc. “Homeowners waste $1000s on repeated paint purchases and we fear they are beginning to feel cheated,” says Weisman. “This just causes them to expend even more money on professional decorators when all they really need to know is the secrets the industry is hiding.” Weisman reveals that AMC, Inc.’s primary reason for developing this program was “to help keep consumers from becoming fearful of taking on their own DIY projects.”
Published by the American Master Craftsmen organization, the series of books and media guides in the “Paint Color Miracle (TM)” program were penned primarily by veteran Reconstruction Specialist, Interior Design Consultant, Color Psychologist, and Author, E.W. Ennis. “Paint Color Miracle” (TM) was developed as a result of thorough studies and experimentation and in collaboration with dozens of scientists, researchers, artists, and professionals in various fields. The program is specifically designed to be an “ultimate guide” for anyone planning to paint or remodel their home or office, and has been dubbed “the crowning achievement of the American Master Craftsmen organization.”
To learn more about American Master Craftsmen, Inc. or their “Paint Color Miracle” (TM) program visit their website at www.americanmastercraftsmen.org/paintcolormiracle.htm
To learn more about E.W. Ennis and his work feel free to visit his blog at http://your-home-beautiful.blogspot.com/
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Contact
American Master Craftsmen, Inc.
Julie Weisman
404-437-7950
www.americanmastercraftsmen.org
Julie Weisman
404-437-7950
www.americanmastercraftsmen.org
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