Ninety Percent of Companies Looking to Increase Social Media Spending

Atlanta, GA, April 20, 2011 --(PR.com)-- More than 90 percent of companies will increase their social media marketing budgets in 2011, according to one social media guest expert on the “Commercial Real Estate Show.”

With an estimated 650 million users on Facebook and another 90 million on Twitter, companies are willing to spend more money than ever to reach key audiences through social media. Shama Kabani, CEO of the Marketing Zen Group and author of “The Zen of Social Media,” said companies that are successful with social media are integrating it into their overall marketing strategies.

“Social media is not a stand alone,” Kabani told radio show host Michael Bull. “You don’t just have a Twitter account, you don’t just have a Facebook fan page, it has to be a part of a bigger structure.”

The show aired Saturday on Biz 1190 in Atlanta and is available for download. Other guests included well-known commercial real estate bloggers Coy Davidson, Senior Vice President at Colliers International, based in Houston, and Duke Long, an independent commercial real estate broker in Indianapolis.

The next “Commercial Real Estate Show” will air April 23 and include an update on the assisted living and senior housing market. The leading guest will be Mike Hargrave, Vice President of National Investment Center MAP.

About the “Commercial Real Estate Show”:
The "Commercial Real Estate Show” is America’s commercial real estate talk radio show. The show is known as an entertaining and enlightening resource about commercial real estate. The show airs every Saturday morning at 10AM EST online at the show website, www.CREshow.com and on Biz 1190 WAFS in Atlanta. Show podcasts are available on-demand at any time worldwide on iTunes and on the website. The “Commercial Real Estate Show” has quickly gained a national and international audience. Each show starts with a commercial real estate market update related to the show topic by well-known national experts. Then the show host and a panel of three to four industry expert guests share information, insight and best practices related to each show’s main topic. The show host is 30-year commercial real estate veteran Michael Bull, CCIM, the President and founder of commercial brokerage firm Bull Realty, Inc.

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