Latest HotFrog Launched in Brazil

Sydney, Australia, February 28, 2007 --(PR.com)-- HotFrog has this week launched live in Brazil. With over 78,000 Brazilian companies listed for launch, www.hotfrog.com.br is the 17th HotFrog launched globally, and the first to launch in Portuguese. The directory is published by Reed Business Information Australia (RBIA), and only lists business operating in the country it has launched in. This is an exciting move into a region that is rapidly developing its online markets.

The HotFrog directory is one of only a few Web 2.0 products developed in Australia, and with local versions in countries including France, Germany, Spain, Italy and India, the www.hotfrog.com.br site joins the global success story for HotFrog, and for RBIA’s online division, Catch.

Catch MD Andrew Dent, currently in Brazil for the launch, explains: “It’s very exciting to be in Brazil for the HotFrog launch. We are negotiating with data partners here, and exploring other web 2.0 opportunities in emerging markets across South America. So far we have had a very positive response to the concept and we hope to grow the online directory even more”

Locations for other live HotFrog sites can be seen at www.hotfrog.com.

Any business can list on www.hotfrog.com.br  for free and add as much text to their listing as they want to describe their company and product. Businesses can also add their latest news and information about their products to their listing.

www.hotfrog.com.br  also encourages and allows listees to categorise their business themselves using their own terms, rather than have to fit their company into an existing category structure that may not allow them to accurately describe their business.

All development, design and implementation work on the HotFrog product takes place in Australia, led by a team based in Sydney. Each HotFrog serves up local content to the country it is based in.

For more information:
Andrew Dent
Managing Director
Catch
Level 8, 475 Victoria Avenue
Chatswood NSW 2067
Tel: +61 2 9422 2901
Email:  andrew@catch.com.au
Website: www.hotfrog.com.br  

Reed Business Information is Australia’s largest B2B publisher and information provider. As well as publishing leading magazines, Reed Business Information has developed the most advanced internet portals in the B2B industry. Reed Business Information is the global B2B division of Reed Elsevier Group PLC.

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