USA Industries Seen as Green, the Wright Scoop

Richmond, VA, April 30, 2011 --(PR.com)-- “At one time, Sesame Street’s Kermit the frog sang ‘It’s not easy being green’,” says the Wright Scoop – Sylvia Hoehns Wright, “and unfortunately more than 40 years later, it appears USA Industries remain plagued with this issue.”

Solicited as a workshop instructor for the National League of Cities conference held in DC - www.nlc.org , Wright’s topic was Changing America's Landscape. As part of her 3-hour workshop, she presented eco individual, business and community tips/strategies. At the end of each session, attendees actively contributed opinion and input but when challenged to visualize a group, organization or person seen as eco-leaders, she received a disturbing response, an answer that should be a wake-up call to USA Industries as a whole. For, nation-wide community leaders could not identify their eco-leaders.

The ABCs of Green Industry Communications: assess, brand & communicate -

Aware present-day globalized markets require that you don’t simply sell your work but your self, through soliciting assignments, networking, and gaining credentials through education and experience, Sylvia Hoehns Wright became a recognized brand, ‘green’ business, communications and Industry advocate. A former tech/business communications specialist, she successfully transitioned an avocation into an environmental vocation encouraging all to ‘go green’, move from eco-weak to eco-chic.

Sharing her scoop – who, what, when, where, why, how and benefits of contributing to ‘growing green’ market share, Wright first launched a book, The ABCs of Green Industry Communications: assess, brand & communicate, http://www.lulu.com/content/6083320 and then, a second book, Seven Steps to Grow Green (planet & profit) Market Share - http://www.lulu.com/product/paperback/seven-steps-to-grow-green-market-share/12934131.

Words of Praise for Wright's Work –

“As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco-greening aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist

“Wright’s topic, Create a Brand Name You, is “right on target with our objective of improving communication within our department.” VA Housing Development Authority

“For the ‘original green industry’ it’s more important now than ever before to communicate effectively with our ever-changing end consumer - outdoor decorators and home gardeners. Ideas abound in ABCs of Green Industry Communications as Sylvia Wright profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois.

Project Back Ground –
Industry data was collected through interviews, distribution of a survey and the visibility of ongoing media articles, columns and workshops. As a result, in her book - The ABCs of Green Industry Communications: assess, brand & communicate – she emphasizes communications concepts that worked yesterday, may not work today and what works presently, may not continue to work-well. Still, there are underlying mechanics which transfer from sector to sector.

Acknowledging Leonard O. Morrow, PhD, retired botanist and horticulturist, as the person who initiated her involvement, Wright is the recipient of the ‘Turning America from Eco-weak to Eco-chic Award’.

“Sylvia’s eco-chic advocacy embodies every aspect of the consumer educational campaign we hoped to inspire,” said Den Gardner, executive director of Project EverGreen, www.projectevergreen.com. “The judges were impressed with her ongoing effort to teach eco-green. For, our vision is to be a global organization that empowers people within communities to change society through the responsible creation and preservation of sustainable green spaces, such that the ever-increasing impacts of global warming in the world are measurably reduced; because Green Matters!”

Career History -
A multi-sector green advocate, Wright contributes columns and articles to Green Profit and Today’s Garden Center magazines, Richmond Times Dispatch and Mid-Atlantic Grower newspapers, and VA BBB & Information Executive newsletters; blogs for Build Green TV; and provides a syndicate style eco-chic home and garden column. She has provided speeches/workshops for the DC Green Festival, VA Dept. Housing Authority, Assoc. of Information Technology Professionals, International Assoc. of Business Communicators, Society of PR Professionals, International Floriculture Expo held in FL, All Cities Congressional City Conference held in DC, and is scheduled to provide a workshop for PLANET’s Green Industry Conference held at Louisville, Kentucky, Kentucky Expo Center, http://www.landcarenetwork.org/.

Through her advocacy, Wright committed to facilitating green awareness for USA business/civic communities. To acquire assistance with ‘being seen as green – an eco-leader’, contact her for one-on-one coaching, key-note style speeches, instructor workshops or facilitation of planning sessions that identify market assessment, product/service analysis, communication formats; and more importantly, valued-added work ethics. Visit Wright’s web site www.TheWrightScoop.com for details or contact Sylvia@TheWrightScoop.com or call 804-672-6007; or, follow her activities through facebook group The Wright Scoop or twitter ID WrightScoop.

As the recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to ‘change America’s landscape’, move their life-styles from eco-weak to eco-chic – ‘green’ life’s garden, one scoop at a time!

###