Dover Downs Gaming & Entertainment and MGM Resorts International Create Reward-Driven Partnership
Alliance allows customers to receive exclusive benefits at partner properties
Dover, DE, May 07, 2011 --(PR.com)-- Dover Downs Gaming & Entertainment, Inc. (NYSE: DDE), owner of Dover Downs Hotel & Casino in Delaware, has entered into a strategic cross-marketing alliance with Las Vegas-based MGM Resorts International (NYSE: MGM). The agreement will allow select members of each company’s loyalty program – Dover’s Capital Club® and MGM Resorts’ M life – to redeem rewards, enjoy privileges and experience the amenities at the partners’ properties.
“This is a truly dynamic partnership with obvious mutual benefits for our customers to visit MGM Resorts’ properties and likewise, for MGM Resorts’ customers to experience Dover Downs Hotel & Casino in Delaware,” said Pete Bradley, Vice President and General Manager of Casino Operations for Dover Downs Hotel & Casino. “We are excited to partner with MGM Resorts, a premier gaming company with an outstanding portfolio of properties.”
Along with the benefits of AAA Four Diamond hotel accommodations, exciting live sports entertainment and fine dining, Dover Downs Hotel & Casino can offer MGM Resorts’ M life members something unique with NASCAR® races at Dover International Speedway®.
MGM Resorts will provide qualified Dover Downs Hotel & Casino’s Capital Club loyalty members with special access to rooms, shows, attractions, spas and nightlife venues across its portfolio of award-winning resorts in Las Vegas, Detroit and Mississippi. Capital Club members will be able to redeem these offers based on their tier level. Websites for both companies will inform members about promotional offers within the respective resorts.
Bill Hornbuckle, MGM Resorts’ Chief Marketing Officer, said, “This new partnership continues MGM Resorts’ effort to provide our guests and M life members with unique experiences throughout the country. By joining with a partner such as Dover Downs Hotel & Casino, our members will be able to access amenities in a market that was otherwise unavailable to them.”
Guests can sign up to join M life at mlife.com, through the M life mobile app or at any of the participating casinos. Likewise, guests of Dover Downs Hotel & Casino can sign up for Capital Club membership at the casino’s centrally located Capital Club.
About Dover Downs Hotel & Casino
Owned by Dover Downs Gaming & Entertainment, Inc. (NYSE: DDE), Dover Downs Hotel & Casino® is a premier gaming and entertainment resort destination in the Mid-Atlantic region. Gaming operations consist of approximately 2,600 slots and a full complement of table games with daily poker tournaments. The AAA-rated Four Diamond hotel is Delaware’s largest with 500 luxurious rooms/suites and amenities including a full-service spa/salon, concert hall and 35,000 sq. ft. of multi-use event space. Live, world-class harness racing is featured November through April, and horse racing is simulcast year-round. Professional football parlay betting is accepted during the season. Additional property amenities include multiple restaurants, bars and shops. For more information, please visit www.doverdowns.com.
About M Life
M life (www.mlife.com) is a loyalty program that leverages the combined power of MGM Resorts properties in Las Vegas, Mississippi and Detroit. Benefiting from an unmatched collection of amenities, members enjoy one-of-a-kind experiences exclusive to MGM Resorts, insider privileges, personalized rewards and an aspirational tiered approach with escalating earning potential. M life currently is a casino rewards club; later this year, it will expand into a full loyalty program recognizing guest spend on hotel stays, shopping, dining and more. The 15 participating MGM Resorts properties are ARIA, Bellagio, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating a peerless portfolio of destination resort brands, including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company has significant holdings in gaming, hospitality and entertainment, owns and operates 15 properties located in Nevada, Mississippi and Michigan, and has 50% investments in four other properties in Nevada, Illinois and Macau. One of those investments is CityCenter, an unprecedented urban resort destination on the Las Vegas Strip featuring its centerpiece ARIA Resort & Casino. Through its hospitality management subsidiary, the Company holds a growing number of development and management agreements for casino and non-casino resort projects around the world. MGM Resorts International supports responsible gaming and has implemented the American Gaming Association's Code of Conduct for Responsible Gaming at its gaming properties. The Company has been honored with numerous awards and recognitions for its industry-leading Diversity Initiative, its community philanthropy programs and the Company's commitment to sustainable development and operations. For more information about MGM Resorts International, visit the Company's Web site at www.mgmresorts.com.
For further information, contact:
Lisa Butler
Dover Downs Hotel & Casino
302-857-3725
lbutler@doverdowns.com
Sandy Zanella
MGM Resorts International
702-604-4124
zanellas@mgmresorts.com
###
“This is a truly dynamic partnership with obvious mutual benefits for our customers to visit MGM Resorts’ properties and likewise, for MGM Resorts’ customers to experience Dover Downs Hotel & Casino in Delaware,” said Pete Bradley, Vice President and General Manager of Casino Operations for Dover Downs Hotel & Casino. “We are excited to partner with MGM Resorts, a premier gaming company with an outstanding portfolio of properties.”
Along with the benefits of AAA Four Diamond hotel accommodations, exciting live sports entertainment and fine dining, Dover Downs Hotel & Casino can offer MGM Resorts’ M life members something unique with NASCAR® races at Dover International Speedway®.
MGM Resorts will provide qualified Dover Downs Hotel & Casino’s Capital Club loyalty members with special access to rooms, shows, attractions, spas and nightlife venues across its portfolio of award-winning resorts in Las Vegas, Detroit and Mississippi. Capital Club members will be able to redeem these offers based on their tier level. Websites for both companies will inform members about promotional offers within the respective resorts.
Bill Hornbuckle, MGM Resorts’ Chief Marketing Officer, said, “This new partnership continues MGM Resorts’ effort to provide our guests and M life members with unique experiences throughout the country. By joining with a partner such as Dover Downs Hotel & Casino, our members will be able to access amenities in a market that was otherwise unavailable to them.”
Guests can sign up to join M life at mlife.com, through the M life mobile app or at any of the participating casinos. Likewise, guests of Dover Downs Hotel & Casino can sign up for Capital Club membership at the casino’s centrally located Capital Club.
About Dover Downs Hotel & Casino
Owned by Dover Downs Gaming & Entertainment, Inc. (NYSE: DDE), Dover Downs Hotel & Casino® is a premier gaming and entertainment resort destination in the Mid-Atlantic region. Gaming operations consist of approximately 2,600 slots and a full complement of table games with daily poker tournaments. The AAA-rated Four Diamond hotel is Delaware’s largest with 500 luxurious rooms/suites and amenities including a full-service spa/salon, concert hall and 35,000 sq. ft. of multi-use event space. Live, world-class harness racing is featured November through April, and horse racing is simulcast year-round. Professional football parlay betting is accepted during the season. Additional property amenities include multiple restaurants, bars and shops. For more information, please visit www.doverdowns.com.
About M Life
M life (www.mlife.com) is a loyalty program that leverages the combined power of MGM Resorts properties in Las Vegas, Mississippi and Detroit. Benefiting from an unmatched collection of amenities, members enjoy one-of-a-kind experiences exclusive to MGM Resorts, insider privileges, personalized rewards and an aspirational tiered approach with escalating earning potential. M life currently is a casino rewards club; later this year, it will expand into a full loyalty program recognizing guest spend on hotel stays, shopping, dining and more. The 15 participating MGM Resorts properties are ARIA, Bellagio, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating a peerless portfolio of destination resort brands, including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company has significant holdings in gaming, hospitality and entertainment, owns and operates 15 properties located in Nevada, Mississippi and Michigan, and has 50% investments in four other properties in Nevada, Illinois and Macau. One of those investments is CityCenter, an unprecedented urban resort destination on the Las Vegas Strip featuring its centerpiece ARIA Resort & Casino. Through its hospitality management subsidiary, the Company holds a growing number of development and management agreements for casino and non-casino resort projects around the world. MGM Resorts International supports responsible gaming and has implemented the American Gaming Association's Code of Conduct for Responsible Gaming at its gaming properties. The Company has been honored with numerous awards and recognitions for its industry-leading Diversity Initiative, its community philanthropy programs and the Company's commitment to sustainable development and operations. For more information about MGM Resorts International, visit the Company's Web site at www.mgmresorts.com.
For further information, contact:
Lisa Butler
Dover Downs Hotel & Casino
302-857-3725
lbutler@doverdowns.com
Sandy Zanella
MGM Resorts International
702-604-4124
zanellas@mgmresorts.com
###
Contact
Dover Downs Hotel & Casino
Lisa Butler
302-857-3725
www.doverdowns.com
Lisa Butler
302-857-3725
www.doverdowns.com
Contact
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