Licensing Direct™ Begins Re-Branding Process to "Innovation Direct™"

Miami, FL, May 11, 2011 --(PR.com)-- Licensing Direct™, a Miami, Florida-based leader in the field of intellectual property and invention licensing now in its 15th year of serving the independent inventor community, has announced that they have begun a transition that will result in a complete re-branding as "Innovation Direct™".

"We believe the new name will more accurately and clearly represent our purpose and business model to potential customers,” commented Peter Doran, Innovation Direct™'s Managing Director. "The use of the word 'innovation' in our name is very fitting and descriptive of what the essence of our company is."

As it transitions to its new name, Innovation Direct™ will continue to provide the same level of high quality product management and representation services that it has come to be known for throughout its 15 years of existence. Its successful relationship with fellow invention assistance leader NewProductHelp.com, in which Innovation Direct™ serves as an independent licensing agent for NewProductHelp.com's inventor clients, will likewise remain unchanged.

As a result of its transition to Innovation Direct™, the company's web address is now www.innovationdirectonline.com. Innovation Direct™'s online account of company news, trade show details, and matters concerning the inventions it represents, the newly named Innovation Direct™ Blog, will also continue to be accessible through this website.

About Innovation Direct™: Innovation Direct™ is a Miami, Florida-based leader in the field of intellectual property and new product licensing now in its 15th year of serving the inventor community.

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