Andermahr & Company Elects New President/CEO

Stockton, CA, December 15, 2005 --(PR.com)-- Anthony Mannor has been named the new President/CEO of Andermahr & Company. Andermahr & Company, a marketing and advertising agency located in Stockton, California for 25 years, has been providing effective, target driven marketing to clients from coast to coast.

No newcomer to marketing, Mr. Mannor has devoted 14 years in the marketing and advertising fields. Working with billion dollar corporations like WesCorp, Capital Lending Strategies, PacWest Telecom and PayStar, Inc. Mr. Mannor has a proven record of effective marketing campaigns and strategies for the global market with over 45 regional and national awards to his credit.

Anthony Mannor, who is known by his friends and team members as Tony, has an uncanny ability to pinpoint the human emotional response and has built a career by creating and directing effective campaigns using powerful visuals and strong messages.

According to Tony, "The question I get most often is, 'How do I reach my target audience?' My response is, that typically, it is not reaching the right target but developing the right message that you should place your efforts. Reaching the people is easy.

"As a consumerist nation we have become desensitized to advertising. It’s now become part of the background noise of our subconscious. You need to develop a strong message first. ‘Why does someone need your services?’ and ‘How are you addressing their needs?’ ‘Are you addressing them as a person or are you shouting information in their direction?’ Addressing the needs of your potential customer is far more effective, in the long-term, than a banner on the side of a building that screams SALE! SALE! SALE! Slick ads that just scream information at a person are not as effective as a well-planned and informative marketing piece. Would you rather have 10 informed, qualified buyers, or 100 lookers who stopped by to see what the hullabaloo is all about?”

Mr. Mannor has over 11 years of experience in multi-channel marketing strategies incorporating the Internet as an important component. His leadership and experience with youth-oriented marketing has thrust Andermahr & Company into the emerging `Tween, Teen, GenY and GenX arenas. “The internet is a global force in marketing.” he explains “Internet marketing is not necessarily banner ads or pop-ups, those are easily dismissed and now even blocked using simple software that comes pre-installed on most new systems.

The average teen spends 2 to 4 hours a day online. That is time, which a decade ago, was spent in front of the television with considerable exposure to high-impact, visual advertising. Using technological advances like TiVo and Personal and Digital Video Recorders, the average GenX or GenY individual can speed through the commercials and spend 40 minutes watching an hour-long program. But then they go online and visit sites like MySpace, Tribes, Friendster, TagWorld and so on – with few ways to filter the content. This is the new frontier of product placement, direct and indirect marketing and sponsorship advertising.” Mr. Mannor is quick to point out that the Internet is NOT the only channel for marketing content. “There are so many creative ways to get your message out there. The Internet is not the Holy Grail of marketing channels, just one part of a comprehensive marketing strategy. It has to be a coordinated effort of message and supporting exposure that creates successful brand recognition campaigns.”

For over 25 years, Andermahr & Company has worked with a diverse group of clients. They have assisted credit unions, banks, sports equipment manufacturers, telecommunications firms, restaurants, agricultural processors, hospitals, cosmetics companies, professional associations, and community projects to greater success with result driven marketing. With over 320 state and national awards for cutting-edge and effective marketing, Andermahr & Company has the expertise and experience to take your company to the next level.

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