BeYourselfBeautiful.com Launches on May 12th

Boulder, CO, May 15, 2011 --(PR.com)-- New beauty Website offers a holistic lifestyle of sustainable beauty.

Through revealing the value of pure products and teaching sustainable beauty practices and rituals, BeYourselfBeautiful.com aims to enlighten and encourage women who are seeking alternatives to the toxic, mainstream glamour industry. The passion behind BeYourselfBeautiful.com is the discovery of healthy, authentic beauty.

BeYourselfBeautiful.com, owned by Boulder, Colorado makeup artist Jen Murphy, is an integrated blog style multimedia Website that engages visitors in a full multimedia experience. Offering multiple methods to learn about a specific topic facilitates incorporating it into each visitor’s lifestyle. For example, adding the latest trend to a woman’s makeup repertoire is much easier if she can download a paint-by-numbers visual, see it applied in a video, and hear how the technique is done in a podcast as well as read an article about each brand’s take on the trend.

Visitors to the site can go deep or take it light. Some women will want to learn about a DIY age-defying skincare regimen or browse for organic makeup while others may try a guided meditation or a new yoga pose. By gathering a community of experts who share their wealth of knowledge, talents, and passion for self-expression through beauty, there will be something for everyone who wants more health and beauty in their lives.

Jen Murphy, founder of BeYourselfBeautiful.com, is a makeup artist with 19 years experience. Only after working with bleeding edge companies Pangea Organics and Afterglow Cosmetics did she learn how detrimental the mainstream cosmetic industry was to women’s health and well-being.

“I received a serious education working with these companies.” said Murphy. “The biggest thing I learned is that there is relatively little integrity in the cosmetic industry in terms of what cosmetics are made with and how they are made.”

“My company and Website are designed to offer beautiful alternatives that are really pure and that really work.” In creating the BeYourselfBeautiful.com website Murphy is filling the need for a sustainable beauty website that engenders more sophisticated consumer awareness about cosmetics and their ingredients while offering a variety of pure alternatives. Cosmetics from companies like Afterglow Cosmetics, Venus and Vetiver, Suuthe by Mari, and Pangea Organics will be featured as just such alternatives. While in development, the Website unfolded to reveal a life of its own, organically growing to include the holistic lifestyle that’s truly necessary to create and sustain authentic beauty.

“We all want to be beautiful, sexy and real at every age – at 50 and beyond. My aspiration is to help us all get there,” says Murphy.

The Website’s name comes from an ancient Arabic proverb that states, “Be yourself beautiful, and you will find the world full of beauty.” The proverb illustrates that being beautiful is not passive. Beauty is more than skin deep. “Outer beauty plays a part, but only a small part of the whole,” Jen says, “Our beauty comes from who we are, what we are, and what we do. We can’t just slap on some stuff and say ‘Here I am, I’m beautiful.’ You have to be it. Fortunately, we all have equal access to that.” BeYourselfBeautiful.com focuses on the inner as well as the outer aspects of beauty and the interplay of both.

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