Landscape Contractors in Albany Create Partnership with SEO Firm to Better Serve Local Homeowners

Latham, NY, May 19, 2011 --(PR.com)-- Landscape Incorporated, a lawn care service and hardscape specialist serving the Albany region, is announcing their new collaboration with Prospect Genius, an online advertising company. Developed to provide Landscape Incorporated with greater visibility on the Internet, this new partnership uses the latest SEO technology to boost their Web presence and performance so that area residents looking for landscapers or retaining wall builders in Google, Yahoo!, or another major search engine will be able to find Landscape Incorporated quickly and easily.

Prospect Genius utilizes SEO (search engine optimization) to provide improved placement in search engine results pages (SERPs) for local service providers like the Landscape Incorporated team. This means that when an Albany-area homeowner searches for key terms like “landscape contractor in Latham” or “Capital District retaining wall company” Landscape Incorporated’s Web site will appear closer to the top of the results. Achieving the best possible SERP ranking is critical for small, local businesses because substantial research has shown that the highest listings receive the majority of the Web traffic. Simply put, the better the SERP placement a Web site has, the more people will visit their site and, in all likelihood, the more business that company will get.

As Pete Rossi, owner of Landscape Incorporated, says, “Working with Prospect Genius gives us a better way to connect with prospective customers online.”

With an increasing number of property owners turning away from traditional print advertising like phone books and looking for local service providers online instead, there is a large pool of potential customers already utilizing the Internet to find professionals like landscapers or lawn care services on the Web. By collaborating with an expert SEO company, Landscape Incorporated is able to improve their online performance to make their services more accessible to the area residents who are already using the Internet to look for professionals like landscape contractors.

Matt Gallo, an online marketing pro with Prospect Genius, comments, “People in Albany are already using the Web to search for area service providers like landscapers. Our SEO program will give Landscape Incorporated the boost they need to become more visible to this group of prospective customers. Without a viable Web presence, Landscape Incorporated could be missing out on a lot of business. The Prospect Genius team helps ensure that doesn’t happen by utilizing SEO to maximize Landscape Incorporated’s online exposure and make it easy for locals who need a retaining wall or other lawn care services to find these pros using the Internet.”

Landscape Incorporated is a team of landscape contractors, retaining wall specialists, and patio paver installers located in Latham and serving the entire Capital District.

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