Building a World-Class Competitive Intelligence Function: SCIP Wisconsin Chapter

Alexandria, VA, May 23, 2011 --(PR.com)-- For most Competitive Intelligence (CI) practitioners, setting up a CI program will be one of the most challenging steps in their career. Knowing where to start, how to network in the organization to locate your senior champions, and how to build the company’s reliance on the intelligence program’s value are among the many elements of establishing a World-Class program. The goal is to build a lasting legacy for competitive intelligence inside your company, much like Vince Lombardi instilled for winning in the Green Bay community.

In this interactive panelist-driven workshop on June 23, competitive intelligence experts will show how to create a more streamlined and effective competitive intelligence program by leveraging the on- and off-field trials and tribulations of three industry leaders:

Phil Britton at Best Buy
Michel Bernaiche at Dunkin’ Brands
John Hink at Fiserv

Inside the friendly confines of Green Bay’s Lambeau Field, this workshop will highlight what can be done differently or more effectively to enhance the relevancy of your company's intelligence program and continue moving it toward World-Class status.

Participants in the workshop will learn:

How to create, from a blank sheet of paper, a competitive intelligence program that will work for your organization, factoring in cultural, organizational, and political influences.

The pitfalls to avoid that can prevent top management utilization of competitive intelligence and ultimately keep you from reaching a World-Class level.

Intelligence analysis and delivery techniques that resonate with senior executives.

Held at the MVP box at Lambeau Field in Green Bay, Wisconsin, on June 23, 2011 the workshop will start at 10 am and conclude at 3 pm, and will include lunch. Afterwards there is an optional Atrium tour and historical perspective of Lambeau Field at an additional cost. Registration fees include program, lunch and beverages and are $85 for a SCIP member, $95 for others.

Note: They have limited capacity to the first 50 registered attendees so be sure to register early at the SCIP.org website. For additional information, please contact Robyn Reals, SCIP Staff, rreals@scip.org, 703.739.0696 ext.107

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