Competitive Intelligence in the Trenches: Merck

Cincinnati, OH, May 22, 2011 --(PR.com)-- Presented by the SCIP Southwest Ohio Chapter and the SLA Cincinnati chapter on June 8 from 5:30 to 7:30 pm, this session offers lessons learned from the pragmatic experience of building a world class, demand driven operation that grew to become top management's partner in decision making at Merck. The delicate balance of supply and demand between producers and consumers of intelligence is explored as well.

Specifically, you will learn how to:

Create a clear statement of the mission and scope of work with management.
Build and develop an intelligence team through careful client negotiations.
Identify, plan and execute on intelligence projects with discipline and rigor.
Understand the level of development of your firm’s competitive intelligence function.
Lead a cross functional team that supported the creation of a joint venture and some tough lessons learned from an actual case history of competitive intelligence in action

To facilitate learning and peer interaction, this session will be remotely presented at two locations: IBM/Sterling Commerce in Dublin, Ohio, and Keating Muething & Klekamp PLL in Cincinnati, Ohio. Registration for SCIP and SLA members is $10, and $15 for others.

See the SCIP site at http://www.scip.org/Training/EventsDetail.cfm?itemnumber=13588 to register. Contact Robyn Reals, SCIP Education Manager at rreals@scip.org or703.739.0696 x107 for additional information.

About the speaker:

Clifford Kalb currently serves as President of C. Kalb & Associates L.L.C., an independent pharmaceutical industry consultancy, and prior to this, he served as Senior Vice President, Life Sciences at Wood Mackenzie, Inc. Cliff has over thirty five years of experience in the pharmaceutical industry. He served as Senior Director, Strategic Business Analysis in Worldwide Human Health Marketing at Merck & Co., Inc. and held multiple positions at Marion Labs, Pfizer and Roche. Cliff has served as Chairman of the Conference Board Council on Competitive Analysis, and is also Past President of the board of directors of SCIP and Past President of the Pharmaceutical Business Intelligence and Research Group (PBIRG).

About SCIP -- Strategic and Competitive Intelligence Professionals

With members in over 70 countries, SCIP (formerly the Society of Competitive Intelligence Professionals) is a 3000-member global nonprofit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the society’ founding in 1986. Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. www.scip.org .

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