Atlanta's Own Mel Boteri Collaborates with Companies from Around the World to Help Spread the Word on Customization

Atlanta, GA, May 25, 2011 --(PR.com)-- A group of more than 35 custom and personalized product companies today announced a week long collaboration (June 6-13) to bring attention to the growing “mass customization” movement by showcasing the breadth of customizable products now available in the market at http://www.customweek.com.

At customweek.com, consumers can discover a wide range of custom products, designing and creating everything from unique handbags by Atlanta's Mel Boteri to creating delicious custom desserts at eCreamery's online ice cream shop. They can also enter to win a $2,500 "Customize Your Life" Grand Prize package, and take advantage of exclusive purchase discounts.

In April, Forrester Research issued a report titled, “Mass Customization is (Finally) The Future of Products” asserting, “…Mass customization has finally hit an inflection point.” The report continues to predict custom products will “explode” with accelerated growth in the coming years, painting a vivid picture of a consumer marketplace brimming with “rich, pervasive customization.” The report also suggests made-to-order products will affect global economics as manufacturing is more likely to be in the USA or EU instead of Asia.

Inexpensive technology, advances in production techniques, and rapidly evolving buyer's expectations have unlocked the door to mass market customization. These factors have advanced industrialization from a mass production/assembly line age into a new age where products are created or completed based on customer design choices.

About Custom Week
Custom Week is a voluntary industry-wide promotion organized by executives from TreehouseLogic, GemKitty, and Create-A-Mattress to draw attention to the maturity of the mass customization movement, highlight companies currently offering thousands of customized and personalized items across a spectrum of categories, and emphasize that mass customization is a trend that’s here to stay. For more information, visit http://www.customweek.com.

Participating Companies Include

Custom Gifts
Zazzle (tshirts/gifts)
Frecklebox (toys/gifts)
Canvas Life (art)
Sheic Journals (journals)
Custom Fashion
Indi (jeans and shirts)
Fashion Playtes (girls apparel)
Mel Boteri (fashion accessories)
Custom Footwear
Shoes of Prey (fashion)
Munich MyWay (sports/casual)
Custom Food & Beverage
Chocri (chocolate)
My Mixed Nuts (trail mix)
eCreamery (ice cream)
Element Bars (energy bars)
Me & Goji (custom cereal)
Design-A-Tea (tea)
Slantshack Jerky (beef jerky)
Youbar (energy bars)
Custom Bags and Cases
Caseable (laptop cases)
Laudi Vidni (handbags)
Elemental Threads (handbags)
Snaptotes (photo bags)
Custom Jewelry
Gem Kitty (jewelry)
Gemvara (jewelry)
Charmed by Ingrid Anne (jewelry)
Delusha (jewelry)
Custom Women’s Apparel
Evlove (intimate apparel)
Coco Myles (dresses/gowns)
Custom Men’s Apparel
Blank Label (mens dress shirts)
Thread Tradition (mens dress shirts)
Indi (mens dress shirts)
Vastrm (casual shirts)
Logo Sportswear (sportswear)
Bespokeable (mens dress shirts)
Custom Home Furnishings
Create-A-Mattress (mattresses)
CustomMade.com (furniture)
Shelfwire (storage)
Riveli (storage)
Ghost Nest (cabinet knobs)
Custom Watches
121 Time (watches)
Modify Watches (watches)

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