Managing Director of Intuitive Business Intelligence Limited Elected to BASDA Council

Boroughbridge, United Kingdom, May 25, 2011 --(PR.com)-- Intuitive Business Intelligence Limited (www.intuitivebusinessintelligence.com), the authors of Intuitive Dashboards, today announced that its Managing Director, Tony Bray, has been elected to the General Council of BASDA (Business Application Software Developer’s Association – www.basda.org), the leading independent membership organisation for business application software authors and partners. Bray was overwhelmingly voted onto the General Council at BASDA’s annual conference and AGM on 17 May 2011 and will serve as an elected council member for three years.

The General Council acts as the governing body for BASDA which comprises a group of twelve elected representatives from member companies. The BASDA General Council is responsible for influencing the future direction and development of the association and meets on a quarterly basis to consider all matters of policy relating to its members.

Tony Bray commented, "It is a great privilege to be elected as a member of BASDA's General Council. I look forward to being actively involved in BASDA, and helping to determine the association's direction and policy for the benefit of business software developers worldwide. Intuitive Business Intelligence is a rapidly-expanding software company globally and in the UK, so it is very important that we are represented on the General Council.”

Kevin Hart, Chair of the BASDA General Council added, “We are delighted to welcome Tony to the BASDA General Council. Our members look for a number of key attributes in their elected Council members - particularly industry expertise, commercial credentials, the ability to influence and commitment. Tony’s in-depth knowledge of the software industry and extensive track record in growing highly-successful software businesses, along with his drive and enthusiasm, make him a great asset to the General Council.”

About Intuitive Business Intelligence
Intuitive Business Intelligence Limited (www.intuitivebusinessintelligence.com) is a rapidly-growing technology innovator in the field of Business Intelligence (BI) software solutions. Their products enable organisations to save time and money by making faster, more accurate decisions based on the wide-ranging data sources and systems that already exist within their business.

Their flagship product, Intuitive Dashboards, empowers users with a single, consolidated, real-time view of critical business information, combined with proactive alerts to potential shortfalls in performance against the client’s most important metrics and KPIs.

About BASDA
Founded in 1993, BASDA represents almost 200 of the world’s leading business application software suppliers and partners. Representing its members to governments and policy making groups in the UK, Europe and worldwide BASDA is the acknowledged voice of the business software applications industry. Although based in the UK, BASDA is an international organisation with many members from overseas, or themselves international companies.

For further information, contact:
Carrie Hamer
Marketing Manager, Intuitive Business Intelligence Ltd
e: carrie.hamer@intuitivebi.com
t: 07554 881717

Libby Tooley
Marketing Manager, BASDA
e: basda.marketing@basda.org
t: 01494 868030

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