Free e-Book on German and European Marketing and Advertising Law Released

Frankfurt am Main, Germany, May 27, 2011 --(PR.com)-- Even the most innovative product does not sell itself. If it conveys no message, it will be a non-seller.

Written by Thomas Seifried, a specialist intellectual property attorney, Marketing - how to do it legally correct - (considering German and European law) implies questions of law referring to keyword-advertising and the search engine optimization. Further it deals with advertising with matter of course and the newest important jurisdiction dealing with email advertisement aimed at existing customers.

The guide is giving an overview of popular legal pitfalls when developing and implementing advertisement campaigns. It shall generate a sensibility referring to the following questions:

Which material can one use for an advertising campaign? Which advertising methods, advertising messages, or behavior are potentially dangerous? Which specialties exist referring to particular forms of advertising and when advertising is meant to be for consumers?

Free download:
http://www.gewerblicherrechtsschutz.pro/index.php?id=rechtssicher_werben&L=2

About Seifried Intellectual Property: Seifried IP located in Frankfurt on the Main, Germany, represent national and international enterprises in the field of intellectual property right (trademarks, domains, designs, unfair competition) intangible property right (copyright), the cyber law and exhibition/fair matters during Frankfurt fairs (e.g. Ambiente, Tendence, Automechanika, Heimtextil). Special experience lays in the field of Internet, advertising, wholesale and retail, automotive (supplier) as well as textile- and fashion industry.

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