TruMedia to Exhibit Audience Measurement System at John Lewis’ Annual General Meeting in London
TruMedia (www.trumedia..co.il), a innovative leader in audience measurement systems, demonstrates iCapture™ – a video imaging system that automatically detects, tracks and counts viewers faces. iCapture is a breakthrough in video analytics technology, providing accurate real-time audience counts and analysis for digital signage.
London, United Kingdom, March 15, 2007 --(PR.com)-- TruMedia Technologies (www.trumedia.co.il), an innovative leader in audience measurement systems, will be exhibiting today at John Lewis’ Annual General Meeting. Organized by John Lewis, the annual AGM is intended to John Lewis staff for the presentation of case studies and best practices, interactive discussions and networking sessions. TruMedia will be presenting its iCapture solution.
A select few companies have been invited to exhibit new technologies including IBM (RFID), British Telecom (fusion technology) and Motorola Symbol (handheld terminals), as well as stands from within the John Lewis business showcasing achievements. This is open to all of the John Lewis Head Office's 1000 staff, including Board and Director-levels, and includes the newly announced Chairman of the John Lewis Partnership.
“TruMedia’s cutting edge technology is very impressive and we wanted to demonstrate it at our Annual General Meeting. Their audience measurement solution is an impressive use of new technology,” said Christina Garratt, Assistant Systems Director, John Lewis.
“We are honored to be one of only 3 companies invited to exhibit at John Lewis’ AGM,” said Dr.Vicki Rabenou, VP Business Development, TruMedia. “The out-of-home advertising market is currently lacking an accurate audience measurement solution that can provide true face-towards audience data. Our solutions answer that need.”
iCapture generates true viewing data for digital displays and screens by analyzing face images of people watching the displays. Relying on proprietary, video analytics technology, iCapture automatically detects and tracks faces captured by high-resolution or mega pixel cameras. With wide-angle lenses, iCapture can capture dozens of viewers across the entire range of the screen viewing angles. Viewers' face images are further analyzed in real-time to yield business-critical information such as true "face towards" counts, individual exposure times and indicators for attention or level-of-interest.
TruMedia is fully respectful of the audience’s privacy: no images are ever recorded, and no uniquely identifiable data are extracted.
TruMedia will be exhibiting at the Digital Signage expo in Chicago on the 16-17 May, 2007.
About TruMedia (www.trumedia.co.il)
TruMedia Technologies Inc develops computer-based imaging systems that deliver accurate viewing measurements for out-of-home advertising on posters, digital signs, TV monitors, display windows and in-store product displays.
Addressing the digital signage, in-store advertising and out-of-home TV markets, as well as product display in windows and point of purchase locations, TruMedia builds upon proprietary video analytics technology developed during the past 6 years within Mate Intelligent Video Surveillance (www.mate.co.il), to detect and track viewers’ faces in order to measure true visual exposure to media and merchandize. TruMedia spun-off from Mate following the successful development of a ready-to-market audience measurement application. Combined with their vast know-how in the field of intelligent cameras and embedded video processing, TruMedia is poised to lead this new field of applications.
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A select few companies have been invited to exhibit new technologies including IBM (RFID), British Telecom (fusion technology) and Motorola Symbol (handheld terminals), as well as stands from within the John Lewis business showcasing achievements. This is open to all of the John Lewis Head Office's 1000 staff, including Board and Director-levels, and includes the newly announced Chairman of the John Lewis Partnership.
“TruMedia’s cutting edge technology is very impressive and we wanted to demonstrate it at our Annual General Meeting. Their audience measurement solution is an impressive use of new technology,” said Christina Garratt, Assistant Systems Director, John Lewis.
“We are honored to be one of only 3 companies invited to exhibit at John Lewis’ AGM,” said Dr.Vicki Rabenou, VP Business Development, TruMedia. “The out-of-home advertising market is currently lacking an accurate audience measurement solution that can provide true face-towards audience data. Our solutions answer that need.”
iCapture generates true viewing data for digital displays and screens by analyzing face images of people watching the displays. Relying on proprietary, video analytics technology, iCapture automatically detects and tracks faces captured by high-resolution or mega pixel cameras. With wide-angle lenses, iCapture can capture dozens of viewers across the entire range of the screen viewing angles. Viewers' face images are further analyzed in real-time to yield business-critical information such as true "face towards" counts, individual exposure times and indicators for attention or level-of-interest.
TruMedia is fully respectful of the audience’s privacy: no images are ever recorded, and no uniquely identifiable data are extracted.
TruMedia will be exhibiting at the Digital Signage expo in Chicago on the 16-17 May, 2007.
About TruMedia (www.trumedia.co.il)
TruMedia Technologies Inc develops computer-based imaging systems that deliver accurate viewing measurements for out-of-home advertising on posters, digital signs, TV monitors, display windows and in-store product displays.
Addressing the digital signage, in-store advertising and out-of-home TV markets, as well as product display in windows and point of purchase locations, TruMedia builds upon proprietary video analytics technology developed during the past 6 years within Mate Intelligent Video Surveillance (www.mate.co.il), to detect and track viewers’ faces in order to measure true visual exposure to media and merchandize. TruMedia spun-off from Mate following the successful development of a ready-to-market audience measurement application. Combined with their vast know-how in the field of intelligent cameras and embedded video processing, TruMedia is poised to lead this new field of applications.
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TruMedia Technologies
Myra Cohen Doukhan
+97236358844
www.trumedia.co.il
Myra Cohen Doukhan
+97236358844
www.trumedia.co.il
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