Apply Marketing Inc. Launches New Shopping Cart Comparison and Review Site

New York, NY, October 15, 2005 --(PR.com)-- Apply Marketing Inc., a premier search engine marketing and consulting company, has officially launched ShoppingCartIndex.com
http://www.shoppingcartindex.com
a website to help those looking for ecommerce solutions with the ability to search, rate, compare and review different shopping cart software and services. This news follows on the heels of the announcement by Apply Marketing Inc. that it has spun off Open Plant Solutions LLC a premier web hosting provider. Shopping Cart Index is the first site in the ecommerce industry to provide an unbiased review of both software (such as osCommerce) and service providers (such as Monster Commerce). Comparing ecommerce solutions has always been difficult due to all the different features and pricing models and segmented market. Shopping cart solutions are split up into two categories: Installed Solutions (shopping cart software) and Service Providers (hosted shopping carts). Shopping Cart Index allows users to sort by different features such as programming language (ie. PHP Carts, .Net Shopping Carts etc.) or by monthly service price and set up fee.

What makes Shopping Cart Index different from other sites is the unbiased listing of shopping cart providers. Most review sites have chosen to list only the solutions that provide affiliate programs. All shopping carts listed on Shopping Cart Index are submitted by the company or by users and are given a rating with pros and cons. Users can sort by price or by rating among other criteria. ShoppingCartIndex.com is the first ecommerce comparison site to allow users to submit shopping carts and rate or review the features. Current customers of Apply Marketing Inc. and Open Planet Solutions find it very difficult and frustrating to search for shopping cart or ecommerce solutions that met their needs within a certain price range. As more and more people look to sell their items online, the right shopping cart solution becomes the most important decision of your business. EcommerceTimes reports that a Verisign study found that the total dollar amount of Internet transactions grew by a staggering 88% in 2004. Many of the current comparison sites were biased on partnerships or required the searcher to purchase a review of the carts. For the first time those searching for an ecommerce solution are empowered with a free service website that will facilitate their search. All sponsorships on Shopping Cart Index are clearly marked for the user so they can distinguish between a content listing and a sponsored listing.

Apply Marketing Inc. will apply its core competency, search engine marketing, along with other marketing tactics to allow shoppingcartindex.com to become the premier shopping cart review site on the internet.
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Apply Marketing Inc. is a premier search engine consulting company with clients such as Paper.com, Alliance Capital and AOL Digital City. Apply Marketing Inc has been helping businesses build their brand and ranking in search engines for over 4 years. Apply Marketing has built a strong webmaster and consumer community with sites such as ApplyTools.com, BigBlueHost.com and now ShoppingCartIndex.com.

Open Planet Solutions LLC, a New York City Based internet solutions provider, is the new parent company of BigBlueHost.com.

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