Mobile Marketing Firm OIR Acquires SMSMarketing.com, Builds Robust Text Marketing Application

North Myrtle Beach, SC, June 01, 2011 --(PR.com)-- OIR has been providing text-message marketing services since 2009 through its other application, TextBoard, which comes with comprehensive marketing services, including business strategies and campaign analytics. SMS Marketing offers the same text-message capabilities but with fewer marketing management services, making it ideal for businesses that want to run inexpensive, do-it-yourself texting campaigns. According to OIR CEO Justin Rockwell, “Text marketing is the most personal and yet least intrusive method of advertising available. The number of clients requesting text-message marketing services has increased dramatically over the last year, so we decided to add a second application to our offerings. Businesses of any size or budget can now add text-messaging to their marketing campaigns.”

Statistics have shown that approximately 95% of text messages are opened and that 17% of subscribing customers respond to texted offers. The SMS Marketing application launched by OIR enables businesses to build and manage subscriber databases for direct mobile marketing. OIR has also acquired the rights to SMSMarketing.com, a leading internet authority on text marketing, to promote and make available SMS Marketing services.

About OIR Interactive
OIR Interactive is a marketing firm based in North Myrtle Beach. Since 2004, OIR Interactive has worked with hundreds of businesses to build websites, customize sites for mobile usage, manage email marketing, and provide SMS services. OIR Interactive specializes in mobile marketing and has its own short code that is used by many different companies.

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