SMITH Advertising Recognized by Charleston Mills House Hotel for Sales ePromotion
Fayetteville, NC, June 02, 2011 --(PR.com)-- SMITH Advertising, a fully integrated advertising and marketing agency, has been recognized by the historic Mills House Hotel of Charleston, S.C., for the success of a recent campaign created for summer hotel guests.
Through the 10-day-long “Advanced Purchase Special” of the hotel, guests who booked rooms for a weekday stay during the months of July and August and paid in full at the time of their reservations enjoyed a special basic category room rate.
“Response to the promotion has been tremendous,” said Todd Smith, COO of SMITH. “Guests booked over 170 rooms, with about half opting to book more expensive rooms than offered. To date, the campaign has generated $18,000 in revenue, far exceeding our initial expectations.”
The Mills House Hotel, renowned for its Southern charm and hospitality for over 150 years, is listed as a Condé Nast Traveler Gold List Hotel and offers guests AAA Four Diamond luxury in the heart of historic downtown Charleston. SMITH has worked with the Mills House Hotel as its agency of record for over 30 years.
SMITH, with offices in Raleigh and Fayetteville, North Carolina; Sarasota, Florida, and Hilton Head, South Carolina, is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, dialog management, interactive services, creative, media planning/buying and public relations.
SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Papa John’s, Hershey, Ruth's Chris, Microsoft, Alliance One, Harley Davidson, Southeastern Regional Medical Center, First Bank of NC, SC and VA, Jeep, Miller, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, Asheville, Blowing Rock, Charlotte Harbor & the Gulf Islands, FL and North Carolina's Brunswick Islands. SMITH is the agency of record for the Southeast Tourism Society and for the North Carolina Tourism Industry Association.
For more information on SMITH, call (910) 222-5090 or visit www.smithadv.com.
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Through the 10-day-long “Advanced Purchase Special” of the hotel, guests who booked rooms for a weekday stay during the months of July and August and paid in full at the time of their reservations enjoyed a special basic category room rate.
“Response to the promotion has been tremendous,” said Todd Smith, COO of SMITH. “Guests booked over 170 rooms, with about half opting to book more expensive rooms than offered. To date, the campaign has generated $18,000 in revenue, far exceeding our initial expectations.”
The Mills House Hotel, renowned for its Southern charm and hospitality for over 150 years, is listed as a Condé Nast Traveler Gold List Hotel and offers guests AAA Four Diamond luxury in the heart of historic downtown Charleston. SMITH has worked with the Mills House Hotel as its agency of record for over 30 years.
SMITH, with offices in Raleigh and Fayetteville, North Carolina; Sarasota, Florida, and Hilton Head, South Carolina, is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, dialog management, interactive services, creative, media planning/buying and public relations.
SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Papa John’s, Hershey, Ruth's Chris, Microsoft, Alliance One, Harley Davidson, Southeastern Regional Medical Center, First Bank of NC, SC and VA, Jeep, Miller, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, Asheville, Blowing Rock, Charlotte Harbor & the Gulf Islands, FL and North Carolina's Brunswick Islands. SMITH is the agency of record for the Southeast Tourism Society and for the North Carolina Tourism Industry Association.
For more information on SMITH, call (910) 222-5090 or visit www.smithadv.com.
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SMITH
Todd Smith
910-222-5090
www.smithadv.com
Todd Smith
910-222-5090
www.smithadv.com
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