XtraMedium Communications LLC Offers New Media Marketing for Community Development

Chicago, IL, June 04, 2011 --(PR.com)-- XtraMedium Communications LLC will manage a series of new media campaigns to support community development in Chicago communities. The company extends its New Media Training partnership with Alexis-Bivens LTD, the 51st Street Business Association, and HOYCE Youth Center. This partnership will now serve as a bridge between brands and local community organizations, ensuring delivery of marketing campaigns driven by relevant concepts from residents and youth in the community.

Each campaign will feature a heavy combination of social media and grassroots outreach.

“We want to help brands help communities through advertising dollars while remaining relevant to the needs of the people.” -Steven C. Philpott CEO XtraMedium Communications LLC.

The first campaign, Violence Stops Here, is a youth driven performance contest featuring videos submitted online and voted on by the community. Sandra Bivens and the 51st Street Business Association have developed a campaign committee.

“The committee is designed to oversee the relevance of the campaign and give people from the community a chance to join in creating the messages that our youth are exposed to.” -Sandra Bivens President 51st Street Business Association.

Administrators from HOYCE will provide valuable insight and outreach regarding "best interests" concerns of the youth through out the campaign.

Violence Stops Here will roll out summer 2011 across Chicago’s Chatham, Englewood, and Grand Boulevard communities.

About XtraMedium: We are a boutique marketing firm focused on the use of new media to enhance business development in urban communities. The company works to educate global brands and their ad agencies on the benefits of supporting locally produced content in order to direct more advertising dollars toward urban development.

About 51st Street Business Association: the 51st Street Business Association is a single point-of-service not-for-profit organization providing consultation services to businesses, entrepreneurs and community focused groups in Chicago’s Grand Crossing and Chatham neighborhoods.

About HOYCE: The H.O.Y.C.E. Youth Center is a 501c3 organization dedicated to life skills management for youth in Chicago's Englewood and Grand Boulevard neighborhoods. The HOYCE Youth Center also plays the key role in youth development as part of the Englewood Multicultural Center and in collaboration with schools, businesses, and other organizations in the community via workshops, community forums, technology, and recreational activities.

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