XtraMedium and Local Committee Announce New Media Anti-Violence Campaign
The Violence Stops Here Committee Announce Start of New Media Driven Youth Performance Competition.
Chicago, IL, June 05, 2011 --(PR.com)-- The Violence Stops Here campaign began in June for youth in Chicago's Chatham, Englewood, and Grand Boulevard communities. The goal is to stimulate the fertile minds of youth and showcase their creative and positive nature throughout the summer campaign.
Alderman Pat Dowell - “Violence is a cancer destroying our youth and communities. We must find more productive ways to express our frustration and seek more understanding with each other. The future of our communities depends on the choices we make today.”
Just in time for summer: Enter the Violence Stops Here Campaign - Chicago Public School Students ages 13 – 19 can submit a short video of a rap, song or spoken word telling the world how Violence Stops or what it will be like to live without Violence in their community. The VSH committee, made up of local residents, will determine the top 20 entries to appear online for voting by the community, relatives and friends of the competing artists. Submissions opened June 1st on YouAspire.com. Open voting begins July 19th. Details online at YouAspire.com.
Residents will be invited to see and comment on videos throughout the voting period. The committee will also moderate bi-weekly public webinars to take creative input and update residents.
The top ten will compete in live showcases at Julian High School, Lindbloom Academy, and Phillips Academy in October 2011 for a $2,000 cash scholarship.
The Violence Stops Here Campaign is a collective effort between Alexis-Bivens LTD, the 51st Street Business Association, and HOYCE Youth Center, XtraMedium Communications LLC and supporting brands. The campaign is endorsed by alderman in each community – each with access to the oversight committee.
Rod Sawyer, 6th Ward Alderman, “I Support any group that assists in stopping violence in the community and I applaud this group for trying to curtail violence in the Chatham area.”
This campaign is unique as it uses new media to communicate with participants and periodically reward people online and on the street.
“We're planning to make use of low cost tools like YouTube, Bump, online radio and text messaging to distribute the positives of this campaign.” -Steven C. Philpott, CEO XtraMedium Communications LLC. “When technology is this broadly available and affordable, you can start to use it to address the really tough problems.”
People interested in the campaign should visit YouAspire.com and register even if they aren’t ready to or don't plan to submit a video. Registration provides up to date information on workshops and promotional activities throughput tha campaign. Text ASPIRE to 90210 if interested in being a part of activities like flash mobs or local VIP performances.
Violence Stops Here will continue throughout summer 2011 across Chicago’s Chatham, Englewood, and Grand Boulevard communities.
About XtraMedium: We are a boutique marketing firm focused on the use of new media to enhance business development in urban communities. The company works to educate global brands and their ad agencies on the benefits of supporting locally produced content in order to direct more advertising dollars toward urban development.
About 51st Street Business Association: the 51st Street Business Association is a single point-of-service not-for-profit organization providing consultation services to businesses, entrepreneurs and community focused groups in Chicago’s Grand Crossing and Chatham neighborhoods.
About HOYCE: The H.O.Y.C.E. Youth Center is a 501c3 organization dedicated to life skills management for youth in Chicago's Englewood and Grand Boulevard neighborhoods. The HOYCE Youth Center also plays the key role in youth development as part of the Englewood Multicultural Center and in collaboration with schools, businesses, and other organizations in the community via workshops, community forums, technology, and recreational activities.
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Alderman Pat Dowell - “Violence is a cancer destroying our youth and communities. We must find more productive ways to express our frustration and seek more understanding with each other. The future of our communities depends on the choices we make today.”
Just in time for summer: Enter the Violence Stops Here Campaign - Chicago Public School Students ages 13 – 19 can submit a short video of a rap, song or spoken word telling the world how Violence Stops or what it will be like to live without Violence in their community. The VSH committee, made up of local residents, will determine the top 20 entries to appear online for voting by the community, relatives and friends of the competing artists. Submissions opened June 1st on YouAspire.com. Open voting begins July 19th. Details online at YouAspire.com.
Residents will be invited to see and comment on videos throughout the voting period. The committee will also moderate bi-weekly public webinars to take creative input and update residents.
The top ten will compete in live showcases at Julian High School, Lindbloom Academy, and Phillips Academy in October 2011 for a $2,000 cash scholarship.
The Violence Stops Here Campaign is a collective effort between Alexis-Bivens LTD, the 51st Street Business Association, and HOYCE Youth Center, XtraMedium Communications LLC and supporting brands. The campaign is endorsed by alderman in each community – each with access to the oversight committee.
Rod Sawyer, 6th Ward Alderman, “I Support any group that assists in stopping violence in the community and I applaud this group for trying to curtail violence in the Chatham area.”
This campaign is unique as it uses new media to communicate with participants and periodically reward people online and on the street.
“We're planning to make use of low cost tools like YouTube, Bump, online radio and text messaging to distribute the positives of this campaign.” -Steven C. Philpott, CEO XtraMedium Communications LLC. “When technology is this broadly available and affordable, you can start to use it to address the really tough problems.”
People interested in the campaign should visit YouAspire.com and register even if they aren’t ready to or don't plan to submit a video. Registration provides up to date information on workshops and promotional activities throughput tha campaign. Text ASPIRE to 90210 if interested in being a part of activities like flash mobs or local VIP performances.
Violence Stops Here will continue throughout summer 2011 across Chicago’s Chatham, Englewood, and Grand Boulevard communities.
About XtraMedium: We are a boutique marketing firm focused on the use of new media to enhance business development in urban communities. The company works to educate global brands and their ad agencies on the benefits of supporting locally produced content in order to direct more advertising dollars toward urban development.
About 51st Street Business Association: the 51st Street Business Association is a single point-of-service not-for-profit organization providing consultation services to businesses, entrepreneurs and community focused groups in Chicago’s Grand Crossing and Chatham neighborhoods.
About HOYCE: The H.O.Y.C.E. Youth Center is a 501c3 organization dedicated to life skills management for youth in Chicago's Englewood and Grand Boulevard neighborhoods. The HOYCE Youth Center also plays the key role in youth development as part of the Englewood Multicultural Center and in collaboration with schools, businesses, and other organizations in the community via workshops, community forums, technology, and recreational activities.
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Contact
XtraMedium Communications LLC
Steven Philpott
708-359-1766
http://xtra-medium.com
Steven Philpott
708-359-1766
http://xtra-medium.com
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