SMITH Advertising Expands Social Media Department

Fayetteville, NC, June 05, 2011 --(PR.com)-- SMITH Advertising, a fully integrated advertising and marketing agency, is pleased to announce the hiring of Lisa Hagedorn, Senior Account Manager; Zack May, Account Manager and Melinda Joffre, Social Media Administrator, Department of Social Media Marketing.

Prior to joining SMITH, Hagedorn held positions of production manager, principal, order fulfillment manager and production coordinator for Trident Marketing, Fulfillex.com, Jeppesen (a Boeing Co.) and Frederic Printing, respectively. She was responsible for managing a diverse group of national accounts, including AT&T, Blue Cross Blue Shield, Comcast, Charter Communications, Cox Communication, DIRECTV, Disney World, Hanes Group/Sara Lee, Orlando Disney's Celebration Village and Western Union.

May recently served as a marketing and communications specialist for the Fayetteville Dogwood Festival. His previous positions include public relations representative for the Fayetteville Symphony Orchestra and photojournalist with ABC News 4 in Charleston, S.C.

Joffre provided financial services to members at Fort Bragg Federal Credit Union before joining the SMITH team. Prior to moving to Fayetteville, she worked in public relations and event planning with Advocacy Solutions, LLC, and the Arts and Business Council of Rhode Island in Providence, Rhode Island.

"We are excited to welcome Lisa, Zack and Melinda to our social media team,” said Gary Smith, President and CEO of SMITH. “Their proven marketing and communications skills, coupled with their ability to respond quickly and effectively within the ever-changing, instant-information world of the Internet, will enable SMITH to continue to deliver consistent results and client satisfaction, with an eye on measurable return on engagement and investment, through the consumer-centric integration of traditional marketing and advertising strategies with a social media platform.”

SMITH, with offices in Raleigh and Fayetteville, North Carolina; Sarasota, Florida, and Hilton Head, South Carolina, is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, dialog management, interactive services, creative, media planning/buying and public relations.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Papa John’s, Hershey, Ruth's Chris, Microsoft, Alliance One, Harley Davidson, Southeastern Regional Medical Center, First Bank of NC, SC and VA, Jeep, Miller, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, Asheville, Blowing Rock, Charlotte Harbor & the Gulf Islands, FL and North Carolina's Brunswick Islands. SMITH is the agency of record for the Southeast Tourism Society and for the North Carolina Tourism Industry Association.

For more information on SMITH, call (910) 222-5071 or visit www.smithadv.com.

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