Using Social Media Monitoring to Gain Measurable Competitive Intelligence Advantages: SCIP Western New York Chapter

Alexandria, VA, June 07, 2011 --(PR.com)-- With the explosion of social media during the past decade, leading companies are now using various methods to monitor global consumer attitudes, opinions and behaviors from several major social media websites including Twitter, Facebook, YouTube, Google Buzz, blogs, FriendFeed, Flickr and several other social media sources on a real time basis. This presentation will introduce best-in-class practices in social media monitoring to measure the company's and its competitors' brand equity, customer satisfaction, product launch success and failure, advertising effectiveness, product/usage & attitudes and Share of Voice reporting. The presentation will also include several recent case studies and reports of real time data feeds from various social media websites.

About the Speaker
Scott D. Upham is president & chief executive officer of Valient Solutions, a privately-held market research, competitive intelligence and marketing services firm with its corporate headquarters in Rochester, New York. A widely respected corporate management consultant and global market research industry authority for over twenty years, Scott is an oft-quoted source to major media outlets including the Wall street Journal, Handelsblatt, Investor's Business Daily, Nikkei Weekly, New York Times, Washington Post, USA Today and National Public Radio.

Scott is a recognized market research expert specializing in consumer & business-to-business research, customer satisfaction, brand equity, advertising communications effectiveness, new product development testing and corporate sales & marketing strategies. He is a frequent conference speaker on customer satisfaction, competitive intelligence and new market entry strategies. Prior to founding Valient Solutions, Scott was senior vice president at Harris Interactive, senior director at J.D. Power and Associates and president and chief executive officer of Providata Inc. Scott began his twenty year career in purchasing at Ford Motor Company and held senior marketing posts with automotive suppliers TRW, Kelsey-Hayes and Takata Corporation. He earned a Bachelor of Science degree in public relations from Eastern Michigan University in Ypsilanti, Michigan and completed graduate studies from Pennsylvania State University in State College, Pennsylvania.

Location
Rochester Area Airport
1890 Ridge Road West
Rochester, New York 14615

Agenda
5:30 - 6:00pm Registration and Networking
6:00 - 7:00pm Presentation
7:00 - 7:30pm Q&A and Networking

Registration
Register by June 15th and pay only $5.00
SCIP Member $20.00
Non-Member: $30.00
Student: $15.00
Please register at the SCIP.org website.

Contact Information
Linda Stevenson, WNY Chapter Chair, lstevenson at lucidityworks.com or 585.248.2229
Robyn Reals, SCIP, rreals at scip.org or 703.739.0696 X107

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