D’Addario & Company, Inc. Announces The EGC Group as Agency of Record
D’Addario & Company, Inc., the recognized leader in the manufacturing of bowed and fretted-instrument strings, reeds, drumheads, drumsticks, percussion accessories, and guitar accessories, under the brand names D’Addario, Rico, Evans, Pro-Mark, PureSound, and Planet Waves respectively, has named The EGC Group – an award winning marketing, advertising and digital agency – as Agency of Record.
Melville, NY, June 08, 2011 --(PR.com)-- D’Addario & Company, Inc., the recognized leader in the manufacturing of bowed and fretted-instrument strings, reeds, drumheads, drumsticks, percussion accessories, and guitar accessories, under the brand names D’Addario, Rico, Evans, Pro-Mark, PureSound, and Planet Waves respectively, has named The EGC Group – an award winning marketing, advertising and digital agency – as Agency of Record. The EGC Group is charged with strategic planning, creative development and integrated communications planning for D’Addario guitar strings, Evans drumheads and accessories, Pro-Mark drumsticks, and PureSound percussion accessories. The win came from a competitive agency search with agencies around the country.
D’Addario’s Vice President of Sales and Marketing, David Via, noted, “We wanted a marketing partner that shared our values and our commitment to the power of the brand. We also looked across the country interviewing agencies from Minneapolis, San Francisco, Austin, New York City, and Long Island for an agency that is nimble and responsive to our ever-changing marketplace. We are excited to have found the ideal partner so close to home, enabling us to build on our successes, and develop new market opportunities.”
The EGC Group’s Founder and President, Ernie Canadeo, noted, “It’s a special honor for me especially to welcome D’Addario to the EGC family, as D’Addario guitar strings have been a product I’ve enjoyed for many years. The D’Addario family of brands are beloved and rich in history, and we will be leveraging that history, while introducing new ideas, new thinking and new media.”
Nicole Larrauri, Managing Partner of EGC added, “As a customer-centric marketing company, our first step has been to get deep into customer insights. We are revealing who they are, where they are online and off, and what influences them. It’s been a fascinating process, and it’s only the beginning.”
About D’Addario
D’Addario & Company, Inc., designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under these proprietary brand names: D’Addario, Evans, Planet Waves, Rico, Pro-Mark, and PureSound. The company’s products are marketed sold in approximately 120 countries worldwide.
About The EGC Group:
The EGC Group is a full service integrated marketing and digital agency based in Melville, New York. It was formed in 1985 and is ranked one of the Top Advertising Agencies in the U.S. by Advertising Age and was recently awarded as an Inc. 500/5000 honoree. The company’s clients include industry leaders in consumer products, finance, retail, education, hospitality and healthcare.
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D’Addario’s Vice President of Sales and Marketing, David Via, noted, “We wanted a marketing partner that shared our values and our commitment to the power of the brand. We also looked across the country interviewing agencies from Minneapolis, San Francisco, Austin, New York City, and Long Island for an agency that is nimble and responsive to our ever-changing marketplace. We are excited to have found the ideal partner so close to home, enabling us to build on our successes, and develop new market opportunities.”
The EGC Group’s Founder and President, Ernie Canadeo, noted, “It’s a special honor for me especially to welcome D’Addario to the EGC family, as D’Addario guitar strings have been a product I’ve enjoyed for many years. The D’Addario family of brands are beloved and rich in history, and we will be leveraging that history, while introducing new ideas, new thinking and new media.”
Nicole Larrauri, Managing Partner of EGC added, “As a customer-centric marketing company, our first step has been to get deep into customer insights. We are revealing who they are, where they are online and off, and what influences them. It’s been a fascinating process, and it’s only the beginning.”
About D’Addario
D’Addario & Company, Inc., designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under these proprietary brand names: D’Addario, Evans, Planet Waves, Rico, Pro-Mark, and PureSound. The company’s products are marketed sold in approximately 120 countries worldwide.
About The EGC Group:
The EGC Group is a full service integrated marketing and digital agency based in Melville, New York. It was formed in 1985 and is ranked one of the Top Advertising Agencies in the U.S. by Advertising Age and was recently awarded as an Inc. 500/5000 honoree. The company’s clients include industry leaders in consumer products, finance, retail, education, hospitality and healthcare.
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Contact
The EGC Group
Nicole Larrauri
516-935-4944
www.egcgroup.com
Nicole Larrauri
516-935-4944
www.egcgroup.com
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